Director, Integrated Marketing (Demand Gen)

About Zscaler

Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. 

With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances. 

Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.

Zscaler seeks an experienced veteran of demand generation campaign development to lead its integrated marketing programs and strategic demand generation functions, with a customer-centric focus for driving measurable pipeline results.

Qualified candidates will have demonstrated success in senior marketing programs roles (both individual contributor and managerial roles) for a technology company with global campaign development, ABM and demand generation responsibilities for new customer capture and retention, as well as expansion and growth of existing customers. Extensive experience in planning, developing robust campaigns and executing integrated demand and scalable ABM efforts is a key requirement. 

 Specific Responsibilities:

• Create end-to-end integrated global campaigns that span regions and drive consistent, impactful results across the buyer’s journey
• Work across the marketing and sales teams to gather input and requirements 
• Build robust campaigns that can be executed centrally or in region, with creative activations to drive maximum impact
• Lead ABM/Demand global team to develop holistic strategy for driving relevant programs across Zscaler’s total addressable market
• Work closely with Regional Marketing teams to develop targeted marketing programs and campaigns for specific named accounts and apply ABM process and techniques to increase pipeline with high quality opportunities for both direct and indirect sales teams
• Develop and execute integrated marketing programs using all forms of traditional and new marketing channels available to reach prospective buyers (practitioners, executives, influencers and all involved in the buying effort) including predictive intent analytics
• Collaborate with all constituents in marketing, sales, services and partners to design effective programs, in-sync with Zscaler corporate and target market launches and related activities
• Consistent focus on optimizing programs using metrics and data including but not limited to lead volume and conversion, program pipeline, velocity in funnel metrics, opportunity conversion 
• Coordinate with content development teams and creative services to develop rich content that drives results in pipeline creation
• Develop integrated complementary strategies and plans with digital teams to develop advertising, banner/display ads and retargeting to reach target audiences, including co-branded campaigns with partners
• Collaborate with and communicate any upcoming programs with tele-prospecting teams, direct sales, partners and functional marketing teams prior to launch
• Understanding of Zscaler value proposition, products and solutions as well as key partner products and services
• Measure and report on key metrics to various stakeholders monthly, quarterly or as needed
• Ensure marketing assets, content and promotional vehicles have compelling copy and align to Zscaler’s overall brand, campaign and product messaging for maximum impact
• Collaborate with Marketing Operations to ensure that the targeted list of companies, personas and overall account profiles are kept current and available to all marketing and sales teams
• Understand the competitive environment and put Zscaler’s most compelling, segment-specific differentiators into program

Qualifications

• Bachelor’s degree, preferably in Marketing or Business related
• 10-15 years of experience in B2B integrated marketing and sales programs with a results driven approach to pipeline generation
• Experience in managing marketing programs professionals