Advertising Manager - Onsite

SUMMARY:

This position is responsible for managing all planning, development and implementation of advertising strategies to achieve the goals and objectives of the Marketing Plan in driving revenue and increasing brand awareness of the Spotlight 29 Casino and Tortoise Rock Casino. In addition, we strive to deliver our Five Star Experience to Guests and fellow Team Members. This includes being committed to our Service Promise: We are the Twenty-Nine Palms Band of Mission Indians Team, where your experience is our top priority. Every person and detail matters.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
• Lead by example and carry out our Five Star Experience to Guests and all Team Members by fulfilling our Mission Statement, Service Promise and following department service standards. This entails consistency performing our service expectations of: Welcoming, Proactive, Seamless, Personalized and Valued.
• Continually coach and support Team Members to ensure they have the skills, tools and resources to successfully complete their jobs, including the delivering of the Five Star Experience expectations.
• Develop and monitor budget for advertising in television, radio, newspaper, magazines, directories, outdoor signage and a variety of area publications and sponsorships.
• Establish and develop positive relationships with media representatives, vendors and support teams to ensure the best possible positioning for Spotlight 29 Casino and Tortoise Rock Casino in advertising and promotions.
• Explore and create opportunities for cross-marketing with vendors and partners.
• Coordinate press releases and editorial as necessary and broadcast same in timely manner.
• Respond to numerous telephone and written requests for information on the property, promotions and special events.
• Evaluate all media opportunities presented and explore new advertising and networking options that will provide the greatest value and exposure for our media dollars.
• Manage and execute approved media schedule, placing all insertion orders, broadcast instructions and trafficking of all ads on a weekly basis.
• Monitor advertising trends of competitor properties in the area.
• Provide direction in the creation of collateral (for internal and external use) in marketing Spotlight 29 Casino's and Tortoise Rock Casino’s special events and amenities that adhere to brand guidelines.
• Monitor flight schedules throughout month to ensure accurate billing in advertising is consistent with media plan.
• Review media invoices received for accuracy prior to approval by Vice President of Marketing.
• Coordinate and attend all media interviews with appropriate property spokesman.  Accompany media reps at all times while on property.
• Represent Spotlight 29 Casino and Tortoise Rock Casino proudly and professionally at all times with guests, vendors and other employees.
• Provide team support and assistance in all other marketing areas by attending and working all promotions, special events and Spotlight sho