Assistant Director, Texas McCombs

Job Posting Title:

Assistant Director, Texas McCombs

----

Hiring Department:

Red McCombs School of Business

----

Position Open To:

All Applicants

----

Weekly Scheduled Hours:

40

----

FLSA Status:

Exempt

----

Earliest Start Date:

Immediately

----

Position Duration:

Expected to Continue

----

Location:

UT MAIN CAMPUS

----

Job Details:

General Notes

Texas McCombs is a top business school at the center of one of the most innovative cities in the U.S. The McCombs community champions hands-on experiences alongside the ground-breaking research and thought leadership of a world-class faculty. The collaborative spirit and enterprising drive of the Longhorn alumni network, one of the largest university networks in the world, is embedded in our culture, making us human-centered and future-focused in all our endeavors. We are shaping those who will shape tomorrow, and solving challenging problems while remaining committed to creating a community that is dynamic, supportive, and challenging. What starts here really does change the world.

 

To learn more about the McCombs School of Business, please visit https://www.mccombs.utexas.edu/

Purpose

The McCombs School of Business Assistant Director of Graduate Programs Marketing will develop and implement a marketing and pipeline strategy for a variety of graduate programs to help Texas McCombs attract and convert prospective graduate students. As a member of the Chief Marketing and Communications (CMCO) team, the Assistant Director of Graduate Programs must have a passion for leading integrated, multi-channel campaigns with a results and data-driven mentality. The Assistant Director of Graduate Programs Marketing is a driven, forward-thinking, and digital-first marketer who can build content strategies to engage our prospective students through their application journey. The person in this role knows the importance of prospect segmentation and has honed their message delivery skills. They know how to send the right message at the right time, measure campaign success and how to pivot when necessary. This role will oversee multiple graduate programs in marketing and communications, as well as manage a team of marketers. This role will report to the Director of Enrollment Marketing.

Responsibilities

Marketing Program Execution

• Guide the campaign development process from start to finish, build a focused strategy, and logically sound campaign action plan, lead campaign kickoffs internally and with stakeholders, facilitate concepts and creative reviews (both internally and with graduate program stakeholders), and negotiate approvals.

• Manage the development of compelling and informative marketing materials, such as brochures, fact sheets, videos, testimonials, website content, email content, SMS content and manage the inventory of marketing materials.

• Implement best-in-class marketing practices; segment and leverage the marketing database for greater campaign efficiency, contact outreach, engagement, and effectiveness of our selected targets.

• Establish and manage PPC and social media ad campaigns that generate high-quality leads.

• Convert targeted prospects through calls-to-action, landing pages, and content offers.

• Project manage multiple campaigns simultaneously to McCombs and UT brand and communications standards.

• Partner with the creative team to develop high-impact, on-brand advertising and marketing assets. Create content, including graphics and copy, for PPC ads, social media, the blog and our website.

• Build, automate, and monitor nurture streams for prospective students.

• Build, execute and maintain prospective student lead scoring and lifecycle strategies.

• Ensure Marketo protocols are followed as well as sharing insights and ideas for the greater good of McCombs.

• Collaborate with graduate admissions to publish and promote events to engage potential students and provide them with insights into the programs.

• Coordinate with other marketing initiatives at the McCombs School of Business.

Marketing & Content Plan Development

• Create a coordinated and comprehensive annual marketing strategy in collaboration with enrollment marketers, graduate admission subject matter experts, and program directors to engage and influence prospective students.

• Work with the marketing team to develop content, messaging, and communications strategies to attract and convert prospective students into the graduate program recruitment pipeline.

• Maintain knowledge of McCombs graduate programs, target personas, messag