Senior Marketing Event Planner

C1 Company Overview

C1: 1 Contact, 1 Connection, 1 Choice

 

C1 is the foremost, single-source provider of advanced communications and data technology for business. That means if it's digital, we connect our customers to it -- from phone systems and hardware to computer networks, application development, managed solutions and more. And we're 100% passionate with designing, implementing, managing and supporting our customers' every need from end to end, so that they can focus on what they do best.

 

So, when it comes to joining a team of IT and communications technology pros who are empowered to do what they do best, your best choice -- your #1 choice -- is C1.

Overview

Summary

The Senior Marketing Event Planner is a key member within the Event Marketing team and overall C1 Marketing organization.  The position is responsible for overall strategy, budgeting, management, and execution of corporate events, tradeshows and regional events.  The Senior Marketing Event Planner is responsible for developing marketing strategy, plans for each event and executing, working with cross-functional teams across the business.  Marketing plans for each event include vision/ strategy, theme, cross-functional and leadership team alignment, event attendees, presenters, content strategy, budget management, working with production vendors, negotiating contracts, managing all logistical elements, identifying event success metrics and tracking lead generation and ROI. 

 

Responsibilities

Essential Functions

• Creates marketing strategies and plans for corporate events, tradeshows and/or regional events
• Research event venues, negotiates, and finalizes contracts for each event
• Develops conference and/or meeting budgets and financial projections/analysis for each event. Monitors these budgets and is responsible for adherence to each
• Coordinates with cross-functional teams to develop event plans to drive awareness and demand for C1 solutions and services, including content strategy, presenters, messaging, etc. for each event
• Coordinates all aspects of each event including promotion, catering requirements, audio-visual needs, meeting room set-up, lodging and post-conference evaluation. Research, negotiate and finalize vendor contracts for third party services.
• Partners with marketing team members as well as colleagues from other departments to ensure successful execution of events including
  • Development of project timeline
  • Identification of target audience
  • Content creation for invites, confirmation/welcome kits, signage and other deliverables as needed
  • Registration process and onsite logistics
• Supervises in the strategy, creative development, production, distribution and maintenance of all event materials
• Coordinates and manages a debrief meeting for all events
• Develops planning documents and recap reports upon project completion
• Manages the development, production, negotiation and creation of premium items for events
• Provides attendee list to the Digital team for lead nurturing and assignment
• Tracks event key performance areas based on the business objectives and identifies items to improve for future events
• Works with Event Marketing team to create annual event calendar

Qualifications

Required Qualifications

• 10+ years of related experience in meetings or events management or an equivalent combination of related education and experience
• Demonstrates proficiency in the development of conference and meeting budgets as well as proven ability to analyze financial projection for events
• Demonstrates proficiency in site selection processes and hotel contract negotiations
• Strong food and beverage planning, and meeting management skills
• Strong content strategy and planning cross-functionally
• Strong customer service skills and ability to work well with various constituencies including C1 staff, as well as exhibitors and vendors
• Ability to multi-task and prioritize projects; ability to respond to shifting priorities
• Strong written and verbal communication skills
• Demonstrates ability to work as a team player and share expertise
• Demonstrates ability in using excellent judgement skills
• Demonstrates ability to build and maintain effective relationships
• Excellent project management and organizational skills
• Ability to present recommendations and plan to executive management team
• Excellent business impact tracking

 

Desired/Preferred Qualifications

• Bachelor’s degree in Marketing, event management or related areas