Director, Integrated Brand Marketing and Channel Strategy

Director, Integrated Brand Marketing and Channel Strategy

The Director of Integrated Brand Marketing is a strategic leader responsible for designing, executing, and optimizing multi-channel brand campaigns that drive top-of-funnel growth and strengthen brand equity across our global payment network. Leading channel strategy across owned, earned, and paid media, you will ensure every touchpoint delivers a cohesive message, elevates brand preference, and yields measurable ROI.

For almost two decades, Discover® Network, Diners Club International®, and PULSE® have operated together to form a global payment network that empowers cardholders to pay how, when, and where they choose—connecting people and payments worldwide. With Capital One’s acquisition of Discover and commitment to modernize and scale its global payment network, we have entered a new era of growth. Join our Global Payment Network (GPN) team to shape the future of payments and deliver reliable, secure solutions around the world.

The ideal leader brings deep subject-matter expertise across the payments landscape and network economics—someone who speaks the language fluently and can hold their own in a room full of network experts. You thrive in complex environments and have a proven track record of successfully driving consensus and influencing key cross-functional partners across a highly matrixed, multi-brand organization without direct authority.

Key Responsibilities:

• Campaign Strategy & Execution: Partner with Strategy, Content, and Creative teams to translate core network brand positioning into high-converting campaign themes and integrated channel assets

• Omnichannel Leadership: Lead channel strategies across web, social, paid media, and partner channels, establishing an integrated roadmap aligned with broader network marketing and enterprise goals

• Budget & Channel Optimization: Define optimal channel mixes and manage budget allocations across paid search, paid social, display, and web properties to maximize ROI

• Enablement & Alignment: Collaborate with Sales Enablement and Go-To-Market teams to equip internal stakeholders with brand narratives, launch playbooks, pitch decks, and client outreach assets

• Agency & Vendor Management: Oversee agency partners, media buyers, and vendors to ensure top-tier execution, contract value, and business performance.

• Team Leadership: Build, lead, and mentor a high-performing team of channel specialists and campaign managers

• Market Intelligence: Continuously benchmark best-in-class B2B/B2C marketing tactics and track the competitive payments landscape to continuously innovate our marketing engine

Basic Qualifications:

• High School Diploma, GED or equivalent certification

• At least 8 years of experience in brand marketing, product marketing, or channel management within financial services or payment networks

Preferred Qualifications:

• Bachelor’s or Master’s Degree in Marketing, Communications or Business

• 9+ years of experience leading integrated marketing campaigns within a global payment network or fintech environment

• Demonstrated success operating within regulated financial, legal, and compliance environments

• Experience managing multi-million dollar paid media budgets and leading creative/media agency relationships

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $206,000 - $235,100 for Director, Brand

 

New York, NY: $224,800 - $256,500 for Director, Brand

 

Chicago, IL: $187,300 - $213,700 for Director, Brand

 

Riverwoods, IL: $187,300 - $213,700 for Director, Brand

 

 

 

 

 

 

 

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at