Senior Associate, Brand Advertising

Senior Associate, Brand Advertising

Senior Associate, Brand Advertising

Job Description

This is an exciting opportunity for a talented marketing professional to join Capital One’s Brand Advertising Team as a Senior Associate, serving as a key contributor on the Advertising Team with specific responsibilities for delivering channel creative through an agency with moderate oversight. This person should have experience understanding media plans in order to assess creative availability and creative needs, briefing agencies on creative needs and leading the development of that creative, informing production of the creative, and managing logistics of delivery with creative and media agencies.

Role Responsibilities 

• Collaborate with Advertising Team leadership, Brand Strategy, Media, Sponsorships, Social, & Insights teams to understand business and marketing objectives and participate in development of integrated plans

• Lead development of channel creative (print, display, radio, OOH) including authoring briefs with other stakeholders, briefing agencies and media partners, managing day-to-day agency communications and feedback, socializing with leadership, facilitating legal reviews, sharing with internal partners for the sake of integration, working with agencies on versioning and trafficking instructions, and be primary record-keeper for each project 

• Understand, build cases for (orally and in writing), and apply general advertising best practices and research learnings to continually improve creative performance with moderate oversight 

• Be flexible and open to new projects in order to offer the team the most leverage based on seasonality and business objectives

• Be detail-oriented with ability to prioritize and re-assess priorities frequently given projects with different timelines/urgency

• Support manager on certain aspects of creative development for television advertising including record-keeping, preparation of documents for legal review, communication with media team and agency to understand specifics of media plan

• With minimal oversight, build concise, straightforward decks on areas of ownership and assist manager and leaders on more complex decks

• Assist manager with larger scale advertising initiatives and talent management 

• Have points of view on advertising in general and the financial services category and actively participate in discussions and assessments 

• Support governance and consider the importance of the brand and the customer experience throughout

 

Who you are

You want to be an EVIDENCE-BASED MARKETER who...

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller.  You simplify the complex and compel your audience to act.

• You know how to enjoy yourself.  While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.  

Basic Qualifications

• Bachelor’s Degree or Military Experience 

• At least 3 years of experience in a marketing or advertising role

Preferred Qualifications 

• Master’s Degree

• At least 2 years of experience managing creative development across a variety of channels with a variety of stakeholders

• At least 2 years of experience working with partner teams such as sponsorships, media, social on integrated activities

• At least 1 year of experience working with significant regulatory requirements and/or brand governance programs

• Proficient in Google Slides and experienced with other G-Suite tools

• Experience writing briefs and working with marketing strategy and agency partners 

• General understanding of advertising principles, creative and media agency functions, and advertising measurement tools such as Kantar or Brand Effects

• Proven or