Director, Marketing - Audience Strategy & Digital Conversion

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster®  and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ®  app daily.

The Director of Marketing, Audience Strategy & Digital Conversion is a critical leader responsible for transforming how we understand, reach, and convert our customers across the MyQ ecosystem. This role owns audience strategy and segmentation, CDP implementation and activation, onsite/app merchandising, and performance-driven conversion optimization. This position will build a unified view of our users, deploy high intent journeys across channels, and optimize our website and app to drive hardware sales, subscription adoption, and lifetime value. This role blends strategic vision with hands-on execution and cross-functional leadership.

Essential Duties and Responsibilities

• Develop a comprehensive audience architecture across the MyQ ecosystem (e.g., GDO-only owners, video owners, free trials, high/medium/low LTV segments)

• Define target personas, need states, and behavioral triggers to inform precision marketing. Partner with brand, performance marketing, CRM, and product to ensure cohesive, insight-led audience messaging and targeting

• Lead end-to-end CDP implementation, roadmap, and ongoing governance. Evangelize CDP usage across teams and ensure adoption of best practices

• Build multi-touch journey logic, triggers, and real-time audiences that power email, push, in-app, and paid media activations. Partner with analytics to establish clear data taxonomies, event instrumentation, and LTV measurement frameworks

• Own the experience, merchandising strategy, and content deployment across MyQ.com and the MyQ app

• Define and optimize product detail pages, bundle strategies, cross-sell/upsell modules, landing pages, and promotional placements. Collaborate with product, UX, engineering, and creative to ensure experiences reflect brand standards and drive conversion

• Lead a robust experimentation program (A/B, multivariate testing) across web and app

• Develop hypotheses and test roadmaps to improve funnel efficiency, reduce friction, and increase attach rates, trial starts, and subscription conversion

• Build dashboards, KPIs, and benchmarks to continuously assess user flow and performance

• Translate insights into clear recommendations for engineering, product, content, and media teams

• Partner closely with performance marketing to ensure precision targeting maps to onsite and in-app journeys

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams

• Protect Chamberlain Group’s reputation by keeping information confidential

• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies. • Contribute to the team effort by accomplishing related results and participating on projects as needed

• Motivate and lead a high performance team by attracting, developing, engaging and retaining team members

• Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies

• Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications

• Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission, vision and values

Minimum Qualifications

• Bachelor’s degree

• 10+ years in digital marketing, growth, ecommerce, audience strategy, CRM, or related disciplines

• Deep expertise in CDPs (Segment, mParticle, Simon Data, ActionIQ, etc.) and customer segmentation

• Proven track record optimizing digital commerce journeys and driving material conversion improvements

• Strong analytical mindset with ability to interpret data, build cases, and influence decisions.

• Experience leading experimentation programs and collab