Marketing Specialist Lead, Global Events

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Job Description

About the Role 

We are seeking a highly organized, detail‑driven Event Manager to lead the planning and execution of our national flagship events and major tradeshows. This individual will serve as the primary point of coordination across internal stakeholders, external partners, and high‑profile audiences. The ideal candidate brings deep experience in vendor management, event logistics, and delivering polished, high‑impact experiences in both internal and customer-facing environments. 

This is a hands-on role that requires exceptional operational rigor, communication skills, and the ability to manage multiple projects simultaneously in a fast-paced, technology-driven environment.  

Key Responsibilities 

National Events & Tradeshow Leadership (Primary Focus) 

• Own end-to-end planning and execution of national‑level events and major industry tradeshows. 

• Manage all logistics including production, registration, onsite operations, booth experiences, shipping, and run-of-show documentation. 

• Oversee project‑specific vendor sourcing, negotiation, and coordination in partnership with Field Marketing and the Global Events Global Operations team to ensure flawless execution. 

• Collaborate cross‑functionally with marketing, sales, product, and executive leadership to align event goals, messaging, and deliverables. 

• Deliver high‑quality brand experiences that support pipeline generation, customer engagement, and executive visibility. 

• Develop and manage event budgets, timelines, and post‑event reporting. 

Secondary Support Across Other Event Programs 

• Assist with meeting planning, including agenda development, AV needs, space layout, and attendee communications. 

• Support food & beverage strategy including menu planning, dietary needs, and onsite service coordination. 

• Oversee hotel room blocks, housing lists, arrival/departure logistics, and relationship management with hospitality partners. 

Qualifications & Experience 

Required: 

• 5–8 years of professional event management experience, preferably within the technology or SaaS space. 

• Demonstrated success coordinating both internal and external high-profile events, including C‑suite audiences and large customer-facing activations. 

• Proven track record in vendor management, contract negotiation, and oversight of production partners, venues, and hospitality teams. 

• Exceptional attention to detail and accuracy across all event planning elements—logistics, communications, budgeting, and timelines.