Sr Retail Media Program Manager

 

Job Summary: 

The Sr. Retail Media Program Manager will lead the strategic development and day-to-day operations of our in-house Retail Media Network (RMN). This role is one of the core owners of iHerb’s ads business: shaping the strategy, launching and scaling premium onsite placements, and building the operating system that turns retail media into a durable growth engine for the company. Our platform is strategically powered by Amazon’s retail ad service technology, giving us world-class capabilities—paired with iHerb’s unique advantage: a massive, high-intent wellness audience shopping across 50,000+ SKUs and 1,800+ brands. 

Job Expectations:

• Platform Management: Oversee the end-to-end execution of iHerb’s retail media offerings, including Sponsored Products, Display, and Video ads across web and mobile app interfaces.

• Strategic Partnerships: Act as the primary point of contact for the Amazon Ads service team to manage the technical integration, leverage new product betas, and ensure the platform is optimized for iHerb’s unique global requirements.

• Vendor Strategy & Adoption: Collaborate with the Merchandising and Category Management teams to drive RMN adoption among iHerb’s brand portfolio. Develop educational materials and best-practice guides to help vendors maximize their Return on Ad Spend (ROAS).

• Ad Inventory Optimization: Partner with Product and Engineering teams to identify and implement new ad placements (white space) that drive incremental revenue without compromising site performance or user conversion.

• Global Campaign Alignment: Integrate retail media placements with iHerb’s global promotional calendar, ensuring ad strategies align with major shopping events such as the 29th Anniversary Sale, Singles' Day, and Black Friday/Cyber Monday.

• Measurement & Analytics: Define and track key performance indicators including Ad Yield, Attributed Sales, ROAS, and New-to-Brand (NTB) metrics. Deliver regular reporting and actionable insights to senior leadership and brand partners.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

 

Knowledge, Skills and Abilities:

Required:         

• Proven experience running onsite advertising programs or ad platforms (retail media network experience is a plus, but owned-site monetization experience is ideal).

• Strong analytical fluency: can interpret performance drivers, build narratives, and make tradeoff decisions.

• Track record of cross-functional leadership with Product/Eng/Data to ship improvements and scale operations.

• Experience scaling an ecommerce monetization program (onsite ads, sponsored placements, or marketplace monetization).

• Familiarity with auction mechanics, ad ranking/relevance, attribution and incrementality concepts.

• Experience in supplements/health & wellness, beauty, or regulated categories (claims sensitivity, compliance constraints).

• Comfortable working with BI tools (Tableau/Looker), experimentation frameworks, and ad platform reporting.

• Excellent stakeholder management and executive-ready communication.

• Excellent organization skills and ability to multi-task

 

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)

• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

 

Experience Requirements:

Generally requires 10+ years in retail media, ads/monetization, performance marketing, marketplace growth, or ad operations. 

 

Education Requirements: 

Bachelor’s Degree in Business or related field preferred, or a combination of education and equivalent work experience.

 

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