Senior Integrated Growth Marketing Manager, Europe

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Why Mozilla?

Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser, and Pocket, a service for keeping up with the best content online. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people. 

The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms.

The Opportunity

Are you eager to build a better internet? Join Mozilla on the European Marketing team. We are looking for a Senior Integrated Growth Marketing Manager with exceptional communication and project management skills who can drive marketing strategies and unlock growth marketing opportunities through consumer-facing campaigns in Europe. The ideal candidate has experience building marketing strategy for B2C products and working with dynamic cross-functional teams (including Product, Comms, Legal, and Creative) to unlock growth. They are proactive and insights-driven with the ability to connect high-level strategy through to execution. 

What You'll Get To Do

• Position and grow Mozilla’s product portfolio (focus on Firefox right now) across European markets, including Germany and France
• Create and execute marketing strategies by: 
• Analyzing regional consumer, competitive, and market insights 
• Defining consumer opportunities and outlining comprehensive plans to drive growth in a consumer segment 
• Building out a growth model to assess impact of marketing activities on bottom-line business KPIs, including building & tracking specific success metrics to evaluate product and campaign performance 
• Outlining regional growth opportunities to scale product usage 
• Working closely with the global Product and Product Marketing teams to inform product development and product readiness before European product launches 
• Briefing the Creative and Activation teams to execute against campaigns across multiple owned, earned, and paid channels 

What You Bring

Minimum Qualifications

• Proven ability to work with cross-functional teams; build go-to-market strategies and growth marketing strategies; and create consumer-facing marketing campaigns for B2C products 
• Exceptional organization and project management skills
• Strong communication and presentation skills  
• Proficient business English
• Ability to think about both big-picture strategy and execute against concrete tactics 
• Strong data proficiency and data storytelling 
• Experience analyzing data and consumer insights to inform business strategy 
• Experience working on KPIs, targets, and growth models 
• Experience working in a fast-paced environment and across different time zones and cultures  
• A proactive self-starter who is both collaborative and able to work independently

Bonus points for

• French, German, Spanish, or Italian 
• Experience working in the: 
• Tech or software industry 
• German, French, Spanish or Italian markets

What you’ll get:

• Generous performance-based bonus plans to all eligible employees - we share in our success as one team
• Rich medical, dental, and vision coverage
• Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
• Quarterly all-company wellness days where everyone takes a pause together
• Country specific holidays plus a day off for your birthday
• One-time home office stipend
• Annual professional development budget
• Quarterly well-being stipend
• Considerable paid parental leave
• Employee referral bonus program