Senior Manager, Marketing (Global Strategic Partnerships)

Overview

Great opportunity to join the Global Marketing team at Shure! 

 

In your role as Senior Manager, Marketing (Global Strategic Partnerships), you will be responsible for developing and executing strategic marketing partnerships with brands, influencers, and creators across key target audiences, including musicians, podcasters, streamers, videographers, and select professional segments. You will define influencer and user-generated content (UGC) requirements for global marketing campaigns, partnering closely with regional marketing teams to activate local talent and ensure alignment between global strategy and regional execution. You will collaborate cross-functionally with teams across Global Marketing, Artist Relations, Regional Marketing, Corporate Development, Project Management, Product Management, and Social Media. With a focus on co-marketing initiatives, technical integrations, and licensing opportunities, your role is responsible for driving partnership effectiveness and maximizing return on investment. This role supports both small- and large-scale Events & Content initiatives, ensuring consistency, scalability, and impact across the broader marketing ecosystem.  This role may be remote, or hybrid based in our Niles, IL location. 

Responsibilities

• Responsible for the partnership vision for the E&C Small and Large Scale verticals, through identifying key brand & influencer partners to deliver commercial and creative partnerships. Manages the development of global messaging and marketing communications assets for assigned new products or strategic marketing initiatives. 
• Work closely with global marketing leads to define communication objectives and campaign asset needs. Partners with regional marketing teams to leverage local Influencer talent pools and agency relationships, understand local marketing needs and define go-to-market toolboxes to deploy global campaigns locally,  leverage efficiency and maximize results. 
• Optimizes framework and guidance to orchestrate regional activations, and ensure they are in line with the Shure vision, & impact business objectives in a measurable way. Actively seeks opportunities to further develop in-depth product and customer knowledge (including training, attending trade shows, visiting key customers, etc.). 
• Ensure influencer partners, both short-term (seeding) and long term (deliverables agreed over 1 year period under contract / with 3rd party brands) are in place for future product launches. Collaborates with product teams to translate product features into relevant user benefits and define value propositions. 
• Work with Strategy and Innovation and Corporate Development teams for the marketing executional plans on future partnerships ie. SDK/API Integration and other Technology Partnerships (as applicable).Interfaces with product development teams to manage the timing and process for product photography, specifications, and graphic packaging.  
• Analyze results and develop dashboards with Performance Marketing/Marketing Operations to track specific KPI and digital metrics for partnerships and advertising. Manages outside agencies in the development and execution of marketing assets such as photography, copy, print materials, and other tools.  
• Work with internal cross-functional teams such as Web, Social Media, Creative Services, Public Relations, Artist Relations and others as needed to ensure coordination of efforts for marketing, partnership and campaign initiatives related to partnerships and E&C Small- and Large-Scale. Works with internal cross-functional teams such as Web, social media, Video, Public Relations, and other functions as needed to ensure coordination of efforts for assigned marketing initiatives. 
• Provides thought leadership around the marketing and partnerships process and innovative marketing methods across the web, social media, events, etc. Seeks out both internal and external thought leadership opportunities.to complement traditional communication platforms. Identifies opportunities to recommend research to better inform partners and inspire marketing communications decisions that are fact-based. 
• Ensures the faithful execution of the Shure Brand Guidelines in all communication materials. 
• Involved in internal Global Marketing organization activities as assigned

Qualifications

• Degree or equivalent relevant marketing experience, ideally in CPG, Luxury goods, Technology, Audio or Software
• Minimum 7 years of experience in marketing or marketing communications and at least 1 year of management responsibility.
• An interest in, and knowledge of brand marketing, strategy and partnerships
• Significant project management experience with the demonstrated ability to manage multiple projects at th