(USA) Senior Analyst, Advertising Account Management

Position Summary...

What you'll do...

Applied Business Acumen:

Requires knowledge of:

• Industry and environmental factors (for example, market fluctuations, changes in regulatory policies or politics, emerging technology, cultural practices);
• Common business vernacular; Business practices across the industry and area-specific domains and related practices (for example, eCommerce, commerce platforms);
• Relevant business metrics, data models, analytics, and reports that assist in decision making.
• To support the development of business cases and recommendations.
• Owns the delivery of project activity and tasks assigned by others.
• Supports process updates and changes.
• Solves business issues.
• Understands the relevant data and metrics that impact the business.

Product Expertise:

Requires knowledge of:

• Suite of products, services, and solutions. offered by an assigned business area;
• Features of various products, services, and solutions and their value propositions;
• Product assortment management.
• To demonstrate understanding of product/solution features for simple to moderately complex areas of the business.
• Gains insight on customer/seller-specific category/industry.
• Discusses and explains different product features to customers/sellers as appropriate to their needs.
• Articulates the value propositions of relevant features to customers/sellers.
• Provides demonstration of product features as required during the sales cycle. Works with stakeholders (for example, merchants) on product assortment mix and develops plans as needed.

Relationship Management:

Requires knowledge of:

• Stakeholder identification and mapping;
• Stakeholder analysis;
• Stakeholder communication;
• Stakeholder engagement techniques;
• Stakeholder management effectiveness tools and methods;
• Specialized business vernacular;
• Diverse markets to deliver customer and business value;
• Styles and best practices to accommodate cultural differences.
• To understand the interests and profiles of key stakeholders.
• Analyzes stakeholder needs and partners with stakeholders to share relevant information.
• Engages with business partners (internal/external) on a periodic basis and establishes credibility.
• Responds effectively and efficiently to requests.

Sales Proposals and Presentations:
Requires knowledge of:

• Sales presentation tools and techniques;
• Sales lifecycles and related processes.
• To research the client base for a better understanding of customer/seller wants and needs.
• Assists in delivering sales proposals effectively to attract customers/sellers.
• Reviews proposals and presentations for ethical, technical, and legal accuracy.
• Assesses customer/seller feedback and prepares responses.
• Assists in designing organizational sales proposals under the guidance of others.

Client Onboarding:

Requires knowledge of:

• Existing systems used by customers/sellers; Methodologies for customer onboarding;
• System integration understanding.
• To drive onboarding efforts for small- to medium-sized customers/sellers.
• Independently handles customer/seller issues with respect to onboarding and identifies appropriate teams to resolve issues.
• Performs root cause analysis for simple and moderately complex issues involving onboarding processes.
• Effectively highlights delays and risks to leaders and stakeholders related to onboarding issues.
• Identifies integration opportunities between customer/seller and internal systems.

Strategic A