Analyst, Customer Relationship Marketing

About the Team

You will be part of the Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels including digital and print. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI’s and that your marketing campaigns are aligned with the brand’s key initiatives and growth strategies.

About the Role 

You will support the team in driving brand sales and optimizing the marketing investment across our digital and print channels for Williams Sonoma. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. The key responsibilities include executing testing and targeting strategies and scaling successful campaigns. You will partner with digital or print subject matter experts to plan, implement and measure campaign performance. You will report out on performance KPIs. You will also assist the Sr. Analyst and Sr. Manager with monthly and annual financial budgeting including invoice management and cost tracking. A successful candidate will have some experience in performance marketing, possess an analytical mindset, be highly detail-oriented, and be able to be flexible and thrive in a fast-paced, multi-channel retail environment. 

Responsibilities 

• Set up marketing campaigns, and analyze results on relevant paid marketing programs across all device types and channels

• Responsible for weekly reporting, including customer engagement metrics, trends, test results, and campaign performance.

• Prepare seasonal and quarterly performance recaps and present to Head of CRM

• Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to develop marketing strategies that meet both financial and brand-building goals

• Support measurement and analysis on the effectiveness and efficiency of existing digital programs

• Execute catalog circulation and test plans and other print marketing campaigns.

• Collaborate with key brand stakeholders to help with the creative development process for all digital and print assets, for both new programs and refreshes of existing ones

• Assist with the multi-channel journey and life-stage marketing programs as well as store opening/closing marketing plans where applicable

• Be curious about and attuned to the competitive landscape to ensure best-in-class programs and execution

• Partner with Customer Analytics to measure incrementality of all marketing programs, continually improving the efficiency of our investment

• Leverage available analytic tools to gather data and make a marketing strategy and investment decisions including but not limited to: Tableau, DOMO, MMM, MTA

• Use data to identify, target, and deliver relevant messaging to key strategic customer segments

• Execute against rolling 12-month test plan to continually fuel a pipeline of new tactics; make recommendations for new tests based on learnings

• Interact with peers on other WSI brands to share best practices and test results.

• React to business trends in the fast-paced retail environment and make necessary adjustments

Criteria

• 1+ years experience in Digital, Retail or Print Marketing or relevant Digital Media planning

• Proven track record in managing and optimizing a budget to ROI goals

• Analytical, proactive, problem-solver with an insatiable curiosity

• Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions

• Ability to see trends and to extract actionable insights from data to drive results

• Strong organization and interpersonal skills; must have excellent communication & presentation skills

• Ability to build effective relationships within the team & with cross-functiona