Senior Director, Brand and Category Insights (Juice Portfolio)

Location(s):

United States of America

City/Cities:

Chicago

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

July 21, 2025

Shift:

Job Description Summary:

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.   Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.    

The Human Insights Senior Director, Brand and Category Insights (Juice Portfolio) will play a critical role in the development & implementation of the category learning plan agenda, connecting and integrating across the North America Juice and Dairy Team, the broader Marketing organization and the global Human Insights and Category Network. This role will interface directly with other cross functional teams across the organization, (within North America and globally) to ensure effective cross-pollination of knowledge across the networked organization and inform strategic initiatives using the power of data, analysis and insights.

This role requires strong influencing and communication skills (written, verbal and visual), comfort working in a networked environment and ability to balance multiple priorities and stakeholders. The ideal candidate will have advanced knowledge of custom research techniques, syndicated marketing intelligence sources, and a growth mindset with a strong aptitude for continuous learning. Experience with innovative and cutting-edge research methodologies and analytics is a plus. Additionally, this person will be a critical role in helping to develop the long-term strategy for our key juice brands.

What You’ll Do For Us

• Lead the Juice Human Insights team and foster talent development

• Co-create development of Category/Brand insights learning plan with Category VP, global insights network and marketing partners, identifying key knowledge gaps and insights driven opportunities and threats for the category and brands

• Partner with Marketing to enable brand equity building and consumer relationship building, recruitment and loyalty across portfolio/categories/brands

• Perform consumer trend analysis and other consumer analytics to deliver holistic answers to business questions, often utilizing support from Platform Services (IT Shared service), Marketing Performance and Consumer Intelligence 

• Develop creative strategy insights to support business and creative briefs, early and late-stage creative development, consumer co-creation, evaluation and testing

• Drive innovation pipeline through opportunity identification, concept development and assessment, product and packaging development, early and late-stage consumer co-creation, evaluation and testing 

• Devise, manage and deliver insights to support the launch of new NAOU brands, development of visual identity and local marketing campaigns, and support national selling stories and measurement of new product launches 

• Develop shopper understanding and purchase journey associated with brands and categories in partnership with Commercial Human Insights team

• Apply cross-portfolio disciplines and frameworks (e.g., Brand Edge, MDF/Equity, Consumer Segmentation, Consumption Moments & Occasions)

• Partner within NAOU and global insights network to share insights, best practices and learnings, capabilities development and apply best practices from other OUs

•  Partner with Platform Services to influence and optimize proprietary brand health and occasions tools.  Inform protocols related to creative shopper campaign measurement, and cross-portfolio activation and innovation

• Perform ad hoc research as needed (e.g., to support global campaigns, cross-functional efforts as required)

Qualifications & Requirements

• Bachelor's Degree in marketing, social sciences or a business-related field

• 10 or more years of leadership experience in consumer insight, market research/analysis and/or shopper insights with preference for innovation and creative development experience

• Mastery of Market research techniques, holistic analysis and business question resolution. Able to tackle structured and unstructured problems coordinating all phases of analysis from formulation to conclusions / recommendations

•  Expertise in