Digital Marketing Specialist

About Us: The Griffin Museum of Science and Industry is the largest and most interactive science museum in the Western Hemisphere. The Griffin Museum of Science and Industry (Griffin MSI) exposes guests of all ages to awe-inspiring exhibitions that spark curiosity and bring science to life. Griffin MSI’s mission – to inspire the inventive genius in everyone – is realized through its world-class exhibitions and engaging guest experiences. The Museum provides programs and experiences that deepen the engagement of students and teachers in science and science-related disciplines, with a vision to inspire and motivate our children to achieve their full potential in the fields of science, technology, engineering and math.

We offer a creative, collaborative, and innovative environment for our employees. Our employees get great perks such as: benefits starting day one of your employment, free admission to Griffin MSI for family and friends, free admission to other museums, free parking in Griffin MSI’s garage and more! If you are equally passionate about our vision and want to be surrounded by a team of dynamic, smart and innovative people, the Griffin Museum of Science and Industry is the right place for you!

The Job: The Digital Marketing Specialist will leverage digital marketing and communications platforms to drive Museum attendance, deepen engagement with Museum guests, and generate leads across key audience segments. This role works across departments to establish goals, manage digital content production, and analyze performance. This role will serve as the primary point of contact for digital best practices by developing strategic, high-performing digital content that meets the goals of the Museum's initiatives.

This is a hybrid position that requires flexible hours for occasional weekend, evening, and holiday events.

Responsibilities

• Develop strategic plans to generate leads through web and email communications, adjusting the marketing strategy based on data, research, and user behavior.
• Analyze and deliver reports on high-performing web and email content that most engages the Museum's various audiences of guests, members and donors including campaign-specific lead capture performance.
• Serve as the subject matter expert (SME) to create high-converting and measurable digital content for Museum teams.

• Work with Museum departments to crate and produce email campaigns and automations for guests, members, and donors that meet defined performance goals.
• Manage and optimize guest journeys through Salesforce, leveraging automation tools to enhance acquisition, retention, and conversion rates.
• Research and maintain best practices in email deliverability, design, A/B testing and effectiveness.
• Own the Museum email communication schedule, ensuring timely and strategically aligned deployment of campaigns.

• Work with Museum teams to plan, edit, build, and update website content.
• Optimize the website content, metadata, and organization for greatest accessibility, SEO performance, and search traffic acquisition.
• Research and maintain best practices in tagging digital assets and metadata.
• Maintain and build web forms and landing pages designed for campaign tracking and lead capture.

• Conceptualize and produce compelling digital content including landing pages, blog posts, email copy, and social ads aligned with campaign objects and audience intent.
• Collaborate with design, programming, and associated teams to ensure a consistent and dynamic digital experience across all touchpoints. 

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