Senior AJO Technical Consultant

Position Overview

Blue Acorn iCi is seeking a Senior Adobe Journey Optimizer (AJO) Technical Consultant who is a specialized expert responsible for designing, implementing, and validating orchestrated B2B customer journeys that connect real-time data, decisioning logic, and content activation across channels and accounts.

This role sits at the intersection of AJO B2B Edition, Adobe Experience Platform (AEP), Real-Time CDP B2B, identity resolution, account and lead modeling, segmentation, and cross-channel message orchestration—bringing complex enterprise B2B use cases to life through production-grade journey configuration.

You will work closely with Enterprise Architects, AEP/RTCDP consultants, strategists, CJA consultants, and Adobe product teams to ensure that journeys are scalable, data-driven, compliant, and aligned to B2B business outcomes.

Location: Hybrid - Highly Preferred in Dallas, TX - Onsite 2+ Days/Week
 

Key Responsibilities

AJO Journey Implementation

• Build and configure cross-channel B2B journeys, including triggers, events, decision nodes, rules, conditions, throttling, and waterfall logic
• Implement real-time, event-triggered workflows tied to person, account, opportunity, and buying-group attributes
• Configure message templates, content fragments, offers, and personalization elements across email, push, SMS, in-app, and webhook-driven custom channels
• Design and configure account-based journeys, including buying-group orchestration and multi-stakeholder engagement logic
• Validate journey paths, decisioning accuracy, and end-to-end orchestration performance under production load

Data & Decisioning Integration

• Ensure AJO journey logic aligns with RTCDP B2B segments, AEP B2B datasets, and event schemas (XDM)
• Validate AEP event datasets used as AJO triggers
• Connect consent logic, suppression rules, do-not-contact lists, and B2B business constraints to journey decisioning
• Configure and validate Adobe Journey Optimizer Decisioning (offer decisioning), including offer libraries, eligibility rules, and ranking strategies
• Utilize AEP Query Service to test journeys, preview events, validate audience eligibility, and reconcile data discrepancies

Cross-Channel Activation

• Configure email, push, SMS, in-app, and custom-channel actions with fallback and retry logic
• Maintain content-to-data alignment via metadata from AEM Assets
• Manage channel-level constraints including frequency caps, quiet hours, eligibility, and suppression rules
• Coordinate journey activation with existing marketing automation programs to avoid duplicate or conflicting communications

Use Case Realization

• Translate B2B journey strategy and business requirements into technical designs and configuration specifications
• Build operational workflows connecting Events → Profiles → Accounts → Segments → Journeys → Messaging → Reporting
• Ensure journey activation supports downstream analytics in Customer Journey Analytics (CJA)

Quality, Governance & Testing

• Conduct QA on journeys including triggers, identity matches, eligibility, fallback logic, and message rendering
• Validate consent and governance requirements including TCPA, CAN-SPAM, CASL, and GDPR compliance
• Identify and mitigate risks tied to latency, event volume, identity stitching, and profile completeness
• Document configurations, runbooks, deployment guides, and journey design specifications

Collaboration & Delivery

• Partner closely with Enterprise Architects, RTCDP Consultants, AEP Consultants, CJA Consultants, and AT&T business stakeholders
• Provide hands-on support during sprints, UAT cycles, and production hypercare
• Facilitate workshops, stakeholder demos, and requirements sessions

Required Skills & Experience

Experience

• 7+ years of experience in MarTech, marketing automation, or customer experience platforms
• 3+ years of hands-on Adobe Journey Optimizer experience in production environments
• Experience delivering enterprise-scale, multi-channel journey orchestration solutions
• Prior consulting or client-facing delivery experience supporting Fortune 500 or large enterprise clients

Platform Expertise

• Adobe Journey Optimizer (AJO) and AJO B2B Edition
• Adobe Experience Platform (AEP) and RTCDP B2B integration
• Customer Journey Analytics (CJA)
• AEM Assets and dynamic content dependencies

Data & Technical Expertise

• Event-based trigger design and validation
• Decisioning rules, orchestration logic, and offer decisioning
• Identity mappings incl