Jobs and Careers

Sr. Brand Manager - Innovation

United Statesfull_timeVerifiedPosted 17 Jun 2026

💰 $170,000/yr($155,000/yr – $170,000/yr)

About the role

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are one of the largest independent providers of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

JOB SUMMARY:
The Senior Brand Manager, Innovation is responsible for leading and managing new products and commercial
innovation for one of our core OTC categories. The individual must be able to work in a fast-paced environment with an emphasis on collective, collaborative teamwork. This individual will be responsible for all levels of innovation relating to the category and brands (both new to market products and enhancements to existing product lines).

MAJOR RESPONSIBILITES/ACTIVIES:
Pipeline Development

Develop a pipeline of new products, claims and commercial innovation for one of our core OTC categories that drive topline and profit growth and is aligned with the overall brand vision. Must be able to work collaboratively with new product technical development, base brand management, sales, and other cross functional teams to ensure overall pipeline feasibility.

Brand Strategy

Work collaboratively with the base brand teams to develop and evolve brand strategy as required to enable a steady path to growth. Strategy development will include modifying the overall brand vision as applicable, new product pipeline development, claims work, and supporting research. The Senior Brand Manager, Innovation, will play an integral role in the long-range planning for the brands.

Pipeline management and execution

Manage the day-to-day development needs of the portfolio, coordinating with project management and other cross functional team members to ensure all barriers are overcome to the timely launch of initiatives. The Senior Brand Manager, Innovation will be responsible for NPD pricing strategy, P&L development, package graphics, claims and claim substantiation and will lead NPD initiatives through Prestige’s Stage Gate process.

Sales Support

Work in coordination with sales to develop all materials required to ensure effective sell-in of new products including but not limited to joint development of sales strategies, sales presentations, sales samples, presence at sales meetings (both internal and customer facing) as applicable, and scout call support.

Forecasting

Lead the development and alignment of new product forecasts in coordination with research, base brand, sales and the forecasting team for the purposes of accurate production and financial planning.

Marketing support

Support base brand efforts to drive trial and the ongoing growth of new initiatives through the development of effective claims and marketing tactics drawing on relevant new product and consumer

QUALIFICATIONS:

Bachelor’s degree or MBA in marketing
Minimum 8 years’ brand/product management experience (base business or NPD role)

Required Skills/Abilities:

Demonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resources effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Takes ownership where appropriate.
Strategic thinking skills – ability to deliver against the long-term brand goals. Prioritizes marketing initiatives to effectively achieve both short-term and long-term goals.
Analytical and problem-solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Resourceful at achieving objectives / results despite obstacles.
Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts. Ability to build strong relationships with cross-functional teams and vendors.
Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and reso