Group Director, Engagement Strategy (Medical Education)

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

About VML Health:

 VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a ‘vertical’) that has the benefit of autonomy in management, but with support of non-health expertise. 

At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.

Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals’ and patients’ needs, behaviors and lived experiences through what we call ‘radical empathy’.

VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live.  Get to the heart. Connect for life.

International Meetings and Science (IMsci), a division of VML Health, works with companies to build world-class healthcare and pharmaceutical brands among medical professionals and consumers, with a transmedia storytelling approach that covers medical education strategies.

What we’re looking for:

As a Group Director Engagement Strategy, Medical Communication you will help lead key client engagements and serve as the connective tissue between engagement strategy and medical communications. You will demonstrate your expertise in bringing to life the clinical narrative and key medical education in a targeted ecosystem of connected experiences for different audiences. You will have the unique ability to leverage a keen understanding of audiences’ needs and preferences with the nuance of the relevant therapeutic areas to craft and orchestrate targeted and captivating experiences that help activate our audiences to want to learn more, consider new therapeutic approaches and progress their clinical understanding, shifting mindsets.

VML Health is on a mission to reimagine medical communication, bringing AI technology, data and science forward strategically for our clients and reaching diverse audiences in new and meaningful ways. You’ll work at the intersection of creativity, medical science, data and technology to develop impactful experiences for healthcare stakeholders. Working across medical communication initiatives, you will collaborate with a multi-disciplinary team to lead and develop engagement strategy, AI and innovative experiences every step of the way. Leveraging insights, you’ll turn client objectives and medical communication priorities into measurable success, delivering solutions that engage, inspire, and create lasting connections between audiences and pharma brands/companies.

What You'll Do:

• Getting to the heart of customers: Develop a deep understanding of audience’s wants, needs, and behaviors across the full customer journey to be able to effectively message and activate at each step.
• Master the journey: Guide development of seamless omnichannel customer journeys across pre-launch, launch, and post-launch phases, incorporating dynamic personalization to engage with HCPs along their learning journey.
• Strategic activations: Lead the planning of key activations that creatively connect strategic goals to engagement priorities.
• Channel expertise: Devise specific strategies (e.g. social, CRM, website, paid media, apps, MSL and rep-delivered and more) all designed to educate and activate key audiences.
• Strategize with precision: Develop integrated, data-informed strategies for medical communications programs in line with stakeholder mindsets and experience needs.
• Collaborate deeply: Partner with IMsci account and scientific teams to create personalized engagement strategies and communication narratives that in