Become a part of our caring community and help us put health first
 

Job Title: CenterWell Senior Associate, Digital
Department: CenterWell Digital Marketing
Location: Remote
Reporting To: Associate Director, CenterWell Digital Marketing

Become a part of our caring community and help us put health first.
At CenterWell, we’re transforming healthcare by delivering integrated, personalized experiences that put patients at the center of care. As a leading provider of senior-focused primary care, home health services, and pharmacy solutions—including specialty, mail order, and retail, we’re committed to whole-person wellness: physical, emotional, and social.
We’re seeking a strategic digital marketing associate to help elevate CenterWell’s digital presence and connect more seniors with personalized care. As Senior Associate, Digital you’ll own and execute digital strategies across key owned channels—website, email, SMS, and organic social—to drive awareness, engagement, and trust.
This role is ideal for a digitally fluent, performance-driven marketer who thrives in an AGILE, fast-paced environment and is passionate about creating meaningful digital experiences for seniors and caregivers.

Role Responsibilities

• Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social 
• Support acquisition website authoring needs across properties and testing agenda
• Support digital owned performance tracking and assist with key inputs for business listings
• Develop and assist in audience-first campaigns that drive engagement, conversion, and retention 
• Ensure digital efforts are aligned with brand, business, and growth objectives 
• Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking 
• Support organic social media planning and execution to foster community engagement 
• Ensure all digital content reflects brand voice, values, and meets compliance standards 
• Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution 
• Liaise with external agencies and vendors to support digital initiatives 
• Coordinate cross-functional efforts to ensure timely and high-quality delivery 
• Monitor KPIs across owned channels and compile performance reports 
• Use consumer insights and performance data to inform strategy and ongoing optimization 
• Report campaign results and business impact to key stakeholders 

Use your skills to make an impact
 

Required Qualifications 

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
• 4+ years of experience in digital, with strong knowledge of website marketing
• Strong understanding of web sites, digital attribution, and user experience 
• Proven success in developing and optimizing digital strategies
• Strong analytical, communication, and project management skills
• Results-oriented leader with a passion for data-driven decision-making
• Knowledge of agile environments and cross-functional collaboration

Preferred Qualifications 

• Master’s degree or MBA 
• Experience in healthcare, senior services, or multi-site operations 
• Familiarity with omnichannel marketing and audience segmentation 
• Knowledge of HIPAA compliance and healthcare marketing regulations 
• Experience working in agile PODs and applying agile principles to campaign development

Additional Information:

 - This position operates on Eastern Standard Time (EST)

• Virtual Pre-Screen

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn’t missed) inviting you to participate in a HireVue interview. In this interview, you will listen to a set of interview questions over your phone or text and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Alert:  Humana values personal identity protection.  Please be aware that applicants selected for leader rev