Associate Director, Omnichannel Strategy - Migraine

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Director for Omnichannel Strategy plays a critical role in enhancing marketing and customer engagement through innovative, insight-driven strategies. This position is pivotal in Business Unit Franchise teams while driving the evolution of omnichannel marketing strategies across various platforms. This role champions digital transformation, building a learning environment that embraces innovation, drives high performance, and enhances customer engagement.

Key Responsibilities:

• Strategic Leadership:
  • Evolve and refine omnichannel and digital marketing strategies to align with brand priorities
  • Define innovative use cases, inclusive of, AI/ML, managing cross functional partners to develop, execute and measure (MABI, Lab, BTS, FPAT, APS etc)
  • Strategic connector between brand marketing teams, the Marketing Analytics Business Insights (MABI) team, the Digital Lab, and agency partners.
  • Integrate digital capabilities into brand strategies to drive personalized customer engagement and enhance the overall experience for Health Care Professionals (HCPs) and Consumers (inclusive of NBA/suggestions)
  • Dotted line to the Digital Lab/Future Fit Digital in our DNA Enterprise roadmap and capabilities
• Audience Strategy:
  • Lead the development of audience strategies to engage key stakeholders effectively, ensuring campaigns are tailored
  • Channel Analysis: Analyze channels to identify the most effective way to reach the target audience (reachability waterfall)
  • Define and deliver audience strategy inclusive of actionable lists/audiences, defining specific criteria to be activated across channels
• Customer Journey Flo