Senior Vertical Marketing Manager - New Business

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

onX is seeking a Senior Vertical Marketing Manager with a passion for serving outdoor professionals and a track record of driving growth. In this role, you will lead go-to-market efforts for a new business line, shaping strategy, execution, and team leadership to expand our reach and engagement. As part of this new team, you will play a key role in delivering the best planning and in-field mapping experience for your target audiences.

This is a unique opportunity to be part of a fast-growing, dynamic company focused on making a lasting impact in outdoor activities. The role reports to the GM of New Business and requires cross-functional collaboration to drive meaningful results. 

As an onX Senior Vertical Marketing Manager, your essential job duties and responsibilities will look like: 

• Develop and execute go-to-market (GTM) growth strategies for the new business verticals.
• Conduct market research, competitive analysis, and customer insights to understand industry pain points and trends.
• Define value propositions, solution messaging, and positioning tailored to the new business industries.
• Plan and execute multi-channel marketing campaigns (email, social media, webinars, content marketing, paid ads) to generate qualified leads and direct sales.
• Work with user acquisition and sales teams to drive pipeline growth and improve conversion rates.
• Develop and manage ABM (Account-Based Marketing) campaigns targeting high-value accounts.
• Create industry-specific marketing collateral (web experience, case studies, testimonials, blogs, videos).
• Collaborate with the other vertical product marketing teams to ensure alignment.
• Provide sales teams with industry-focused sales decks, battle cards, and pitch materials.
• Gather customer feedback and insights to refine messaging and product offerings.
• Define KPIs and metrics to measure campaign effectiveness (MQLs, SQLs, ROI).
• Optimize campaigns based on data-driven insights.
• Report on pipeline impact and marketing attribution for determined verticals.

WHAT YOU’LL BRING

• Six (6) or more years of B2B software marketing experience, with a proven track record of scaling brands and driving measurable results.
• Bachelor’s degree or equivalent experience.
• Strong analytical skills with experience tracking campaign performance and ROI.
• Experience with growth marketing, SEO, and paid media strategies.
• A results-oriented, entrepreneurial mindset and a passion for driving growth and innovation. 
• A deep understanding of software marketing, including lead management, acquisition, lifecycle marketing, and brand strategy.
• Strong influencing and team-building skills, with experience working in high-performing teams.
• A collaborative approach, with the ability to work across multiple departments and influence stakeholders at all levels.
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX. 
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, suc