Director, Marketing Sparkling & Spreads

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

We are seeking a dynamic leader to join our team as a Director, Marketing Sparkling & Spreads. You will play a crucial role in the creation and execution of brand strategies to drive business growth.

The Director, Marketing Sparkling & Spreads will join Welch's marketing team on the journey to refresh and revitalize a 150-year-old Brand with strong equity and purpose. In 2023, we launched a new master brand campaign called Let's Fruit Stuff Up, new package design, and built a disruptive innovation funnel. We need your leadership to take the next step in making Welch's a modern and relevant brand for today's consumers.

Where You'll Work

This role will initially be based out of our Concord, MA headquarters and then moving to a new space in Waltham MA in the summer of 2025 where you can immerse yourself in a dynamic workplace where innovation thrives and collaboration is key.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

What You'll Do:

• Deliver total fiscal-year sparkling and spreads revenue and profit plan.
• Translate insights and ideas into marketing strategy, brand plans and communication platforms.
• Develop and synthesize Business Analysis, Marketing Plans (AOP), Strategic Plan (SGP) recommendations to deliver or exceed stated volume, profit and share objectives.
• Deepen our understanding and knowledge of the consumer and competitors in the category.
• Strengthen the team's business acumen and ability to forecast, analyze and create action.
• Lead all new development efforts within portfolio, including product, packaging and design.
• Lead development and execution of promotional and advertising activity.
• Independently motivate, lead and communicate cross-functional/organizational change.
• Manage, evaluate, coach and develop team members, ranging from Associate Marketing Managers to cross-functional partners and agencies.
• Play a key role in building a contemporary and inspirational marketing team culture

Who You Are:

• Understands the needs of the consumer and customer by using technology, data and insights.
• Makes decisions that positively impact the current and future state of the business.
• Relentlessly drives for results, working to anticipate and overcome obstacles to deliver.
• Sets stretch goals and plans to achieve them.
• Develops meaningful relationships and collaborates across departments.
• Engages in healthy dialogue and makes decisions with Welch's best interest in mind.
• Continuously challenges the status quo and seeks ways to improve and develop.
• Employs an enterprise-wide general manager mindset to ensure delivery of strategic priorities & financial decisions.
• Formulates sound strategies and drives executional excellence.
• A strong leader who creates direction with a "can do attitude" and helps coach and develop the team.

What You'll Need:

• Bachelor's Degree in Business, Marketing or related field required; MBA Strongly preferred
• Minimum 10+ years brand management experience within CPG industry; food & beverage industry preferred
• Primarily an office-based position, Minimal (15-20%) travel required

At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we