Head of Marketing
Zus HealthAbout the role
What we're looking for:
We are looking for a strategic, technical, and highly execution-oriented Head of Marketing to lead the next phase of our go-to-market growth.
This is a unique opportunity for a modern marketing leader who thrives at the intersection of healthcare technology, product marketing, demand generation, creative storytelling, and AI-powered operational excellence. The ideal candidate combines strategic thinking with hands-on execution and has a proven track record of scaling marketing functions within high-growth health tech or healthcare SaaS organizations.
As Head of Marketing, you will own the strategy and execution across product marketing, growth marketing, brand, events, demand generation, content, and marketing operations. You will partner closely with Sales, Product, Customer Success, and Executive Leadership to drive pipeline growth, sharpen positioning, elevate the Zus brand, and modernize our marketing systems and workflows through automation and AI.
This role will report directly to the COO & CFO and will play a critical role in shaping the future of the Zus commercial organization.
As part of our team, you will:
Lead Marketing Strategy & Growth
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Develop and execute a comprehensive marketing strategy aligned with company growth objectives, revenue goals, and product adoption
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Own and evolve Zus’ positioning, messaging, and category narrative within the healthcare technology landscape
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Establish and track KPIs across pipeline generation, marketing influence, conversion, engagement, brand awareness, and customer expansion
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Partner closely with Sales leadership to optimize pipeline creation, account engagement, and GTM effectiveness
Drive Demand Generation & Revenue Marketing
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Build and scale multi-channel demand generation programs across digital, field, ABM, lifecycle, partner, and content marketing
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Design campaigns that drive measurable pipeline growth and accelerate enterprise deal cycles
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Develop and optimize lead nurturing and account engagement strategies throughout the buyer journey
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Lead strategic field marketing initiatives including conferences, executive dinners, customer events, webinars, and industry activations
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Analyze campaign performance and marketing attribution to continuously improve ROI and GTM efficiency
Own Product Marketing & Storytelling
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Translate complex healthcare data and interoperability concepts into compelling messaging and market-facing narratives
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Partner with Product and Commercial teams to launch new products, features, and strategic initiatives
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Develop sales enablement materials, customer-facing collateral, pitch decks, case studies, and thought leadership content
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Ensure consistency across brand, voice, messaging, and customer experience
Build Modern Marketing Infrastructure
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Lead marketing operations, automation, and tooling strategy across platforms such as HubSpot, Salesforce, Webflow, analytics, and AI-enabled systems
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Identify opportunities to leverage AI tools and automation to improve marketing productivity, campaign performance, personalization, reporting, and content development
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Establish scalable processes, reporting frameworks, and operational rigor to support company growth
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Bring a data-driven approach to experimentation, optimization, and resource allocation
Build & Lead a High-Performing Team
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Recruit, mentor, and develop a high-performing marketing organization over time
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Foster a culture of ownership, creativity, operational excellence, and continuous le
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