Marketing Manager I/II – AbbVie Patient Services – Gastroenterology - Lake County, IL

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Marketing Manager of Patient Services Marketing for AbbVie Patient Services leads the development and execution of the patient marketing plan for Immunology brands, focused on Gastroenterology. This role requires strong collaboration within the AbbVie cross-functional Patient Services organization, which includes Franchise Leadership, Patient Engagement, Marketing Operations, Business Technology Solutions, Access & Reimbursement, Field/HCP teams, Regulatory, Medical, Legal, Finance, and Marketing Analytics/Business Insights. It entails a complemented mix of creative stewardship, experience strategy, innovation thought leadership. 

 Key Responsibilities Include: 

• Plan and execute the omnichannel marketing strategy, driving patient engagement, resource utilization, and patient support throughout the SKYRIZI & RINVOQ Gastro treatment experiences – and across all channels. 

• Lead channel strategy and development of Field/Patient Engagement marketing tactics, Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print. 

• Partner with Operations to plan and lead the Marketing team’s execution of CRM to the Salesforce Marketing Cloud platform – including integration with other patient services platforms to enable engagement strategies and tactics. 

• Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, Digital, Media, and Finance teams. 

• Deliver omnichannel marketing briefs, understand timelines to accomplish tasks, and anticipate potential barriers impacting campaign delivery.