Sr. Product Manager, MarTech MMP

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal, and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequaled scale, our teams make the most of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth, and consistently offer the best consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

This role reports to the Senior Director, MarTech Tools.

The Senior Product Manager, MMP, MarTech, will work at the intersection of product, marketing, data, and technology. The Senior Product Manager will own and be the expert on MMP MarTech for the Global Streaming platform. This is a highly cross-functional role that requires someone with both strategic and technological acumen, who is, a consummate team player. This role requires an in-depth understanding of the functionality of MMPs (like Kochava, Branch, AppsFlyer, etc.), the ability to connect MMP capabilities to marketing use cases, and experience in partnering with cross-functional teams to deliver Martech product roadmap.

The Senior Product Manager, MMP, MarTech will be a primary Product partner for teams that support MarTech-related operations and campaign activations across each streaming product. This role will also be MMP MarTech POC for key stakeholders, driving regular touch bases and fielding questions on roadmap, priorities, and timelines.

Responsibilities:

• Point of contact for our MMP vendors, leading weekly meetings and fielding any questions as necessary.
• Contributor to the overall MarTech roadmap, working in partnership with key stakeholders at local and global levels to ideate and launch new functionalities and feature enhancements, aligned to product OKRs.
• Driver of SDK updates and product enhancements, in partnership with product and tech teams.
• Regular check-ins with local MarTech teams fielding any questions related to proprietary functionality.

• Regular maintenance of product documentation.
• Development assistance for operational processes related to new feature releases.
• Bug resolution and mitigation for any platform functionalities experiencing difficulties.
• Collaboration on platform enhancement requests, assisting in the prioritization of requests with the respective vendor.
• Partnering with key stakeholders to identify and document asks.

• Collaborating with internal teams to provide guidance on data flows and architecture.
• Documenting architecture and providing executive-level project readouts.
• Driving product recommendations that assist in the execution of cross-program asks.

Qualifications

• Bachelor’s Degree.
• 5+ years of experience in onboarding, integrating, and scaling martech tools
• In-depth experience with MMP platforms, e.g., Branch, Kochava, AppsFlyer.
• Well-versed in the requirements of attribution, mobile ecosystem, and measurement.
• Understanding of SDK implementations and server-to-server integrations.
• Expert in product implementation and integration.
• Experience with broader martech ecosystem (CDPs, CEPs like Braze, Iterable, CMS, etc.) and integration of various tools with each other
• Must have demonstrated experience with analyzing data to make product an marketing recommendations.
• Organized with an acute attention to detail and focus on delivering excellence.