Benefits:

• 401(k)
• 401(k) matching
• Company parties
• Competitive salary
• Dental insurance
• Flexible schedule
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Wellness resources

Remote Flexible = WFH Monday and Friday, In office Tuesday, Wednesday, and Thursday

About Fortidia

Fortidia is a global commerce enabler for SMBs and consumers thanks to its platform including brands providing e-commerce, fulfillment, shipping, marketing and print solutions: PrestaShop, Mail Boxes Etc. (outside the U.S. and Canada.), PostNet, PACK & SEND, World Options, AlphaGraphics, Multicopy, Print Speak, GEL Proximity and Spedingo. In 2023, the combination of its physical platform - including 3,200 Business Solutions Centers in 60 countries with 14,000 associates - with its PrestaShop e-commerce platform served 1.1 mln business customers worldwide generating €1.4 bln (US$1.5 bln) of System-wide Gross Revenue and €22 bln (US$23.8 bln) of Gross Merchandise Value.
Join Our Team!
As our organization grows, we're seeking an experienced professional to join our team as a Marketing Manager. This is an exciting opportunity for a strategic and collaborative leader to oversee the execution of national and local marketing initiatives across three dynamic brands: AlphaGraphics, PostNet, and World Options.
In this role, you will develop national and local marketing strategies to achieve business objectives, manage a team of local marketing specialists, and drive performance for new, high-priority, and at-risk centers. The ideal candidate will bring a strong balance of marketing strategy, operational excellence, and franchisee relationship management.
What We Expect from You:

• Marketing Strategy & Execution: 
  • Using performance data, market research, and franchisee feedback, define objectives and build integrated strategies for national and local marketing campaigns that drive brand visibility, lead generation, and center growth. 
  • Collaborate with creative and digital teams to translate strategy into content and campaign deliverables, and ensure campaigns are effectively deployed across all relevant channels. 
  • Support the implementation and adoption of the Sales Speak CRM with PostNet franchisees, developing overarching marketing strategies and leading campaign creation to meet center-level growth objectives.
• Team Leadership & Franchisee Support: 
  • Lead the execution of local marketing plans for new, high-priority, and at-risk centers.
  • Oversee day-to-day work of local marketing specialists, helping them prioritize workloads based on franchisee needs and grow their strategic marketing skills.
  • Provide guidance to franchisees, helping them navigate available marketing tools and resources. 
  • Serve as a liaison between franchisees and the creative team to identify asset needs and ensure timely development of assets. 
  • Manage incoming marketing support tickets and escalate or resolve as needed.
• Marketing Resources & Training:
  • Build toolkits, templates, and guides that help centers understand marketing best practices and how to market themselves effectively.
  • As needed, develop and deliver training on specific marketing topics, such as webinars, sessions at our annual conference, and Initial Owner Training (IOT).
  • Create and deploy “Marketing Monthly” email newsletters to update franchisees about trending topics, new programs, and available marketing resources and assets.
• Reporting & Optimization:
  • Regularly track and analyze performance for new, high-priority, and at-risk centers, identifying trends, gaps, and opportunities for improvement.
  • Report on marketing KPIs for all focus centers.
  • Design and implement contingency plans for centers underperforming against benchmarks, adjusting tactics as needed to improve results.

What You Bring to the Table:

• 5-7 years of experience in marketing, preferably within a multi-location, franchise, or agency environment.
• Demonstrated knowledge and expertise of top digital marketing channels.
• Proven ability to manage and mentor a team, delegate responsibilities, and prioritize competing needs.
• Strong experience in marketing strategy development.
• Excellent interpersonal skills.
• Excellent project management skills—able to work cross-functionally and manage multiple tasks and stakeholders.
• P