Email Marketing Senior Strategist

About the Opportunity:
The Email Marketing Senior Strategist plays an essential role in CRM Strategy and Email Marketing at the Academy. This position is responsible for providing strategic email marketing recommendations to all public-facing Academy teams who use email to communicate with their audiences and for sharing performance insights and analytics through existing and new reporting tools. The Email Marketing Senior Strategist will also own responsibility for end-to-end email marketing project management for over 900 campaigns annually. Additionally, this role will drive increased automation in the platform through the exploration of new messaging streams and optimization of existing streams, and, potentially, the incorporation of new messaging channels to complement the Academy’s email outreach.

Organizational Culture:
Join a team dedicated to the Academy’s mission, vision and values! Currently, the Academy's strategic plan includes three initiatives – Hope for Reefs, Thriving California, and Islands 2030 – that leverage biodiversity science, environmental learning, and collaborative engagement to regenerate fragile ecosystems around the world. Learn more at https://www.calacademy.org/about-us/major-initiatives.

We are committed to ensuring diversity, equity, accessibility, and inclusion are intrinsic to Academy culture and operations, from recruitment and retention to science and advocacy.

We hope you are inspired by what we do and are excited to contribute to our mission. The mission of the California Academy of Sciences is to regenerate the natural world through science, learning, and collaboration. The Academy is looking for candidates who do great work, and we know they may come from a number of different backgrounds and experiences. We encourage you to apply even if you do not believe you meet every one of the qualifications for the position.

This position is based in San Francisco, California. Staff are currently expected to work from the Academy offices at least 2 times per week, which may fluctuate based on business needs. Please do not apply if you are not able to work onsite. Candidates are required to have up-to-date COVID-19 vaccination as a condition of employment, absent qualifying exemptions in accordance with applicable laws. Individuals receiving a conditional offer of employment from the California Academy of Sciences will be provided the full text of the vaccination policy. The California Academy of Sciences is committed to providing a safe and healthy workplace, to protect its employees, volunteers and guests.

About the Marketing Operations Team:
The Marketing department, operating within the Experience division of the Academy, has four primary roles: gathering audience and market insights, effectively conveying the Academy's brand, value, and mission at every touchpoint, optimizing revenue through pricing and investment strategies, and engaging audiences with compelling science and conservation content to promote environmental literacy. The Marketing Operations team within Marketing oversees technical strategy and execution for email marketing and automation, including reporting and segmentation, and marketing analytics for web, email, and other campaigns.

Key Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

• Work with email stakeholders/content strategists to drive strategy to increase engagement and acquisition across all email streams; including re-engagement, new and existing drip campaigns, transactional emails and lifecycle marketing
• Lead meetings with stakeholders to develop, set up, and launch email campaigns with emphasis on content strategy, project management, customer segmentation, contact strategy, execution & analysis 
• Manage campaign workflow (including pre-planning, requirements gathering, email building and configuration using the Academy’s custom JSON email application, testing and facilitating audience segmentation, and facilitating stakeholder approval) through the Academy’s project management platform, ensuring milestones are met and campaign is executed on time.
• Create audience segments to match stakeholder requirements by using pre-existing SQL queries (that may require minor modification) and other tools as necessary; work with the Sr. Manager, Marketing Operations, to maintain proper customer segmentation data  
• Maintain functionality of Academy email template (HTML/CSS/Javascript) and administer email marketing and project management platforms