Director, Media Strategy & Planning

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world

Job Description

The Director, Media Strategy and Planning is responsible for leading the development of comprehensive media strategies for NBC & Bravo that drive awareness, buzz and tune-in for scripted, non-scripted, and late-night properties. The position is integrated requiring a strong background in both digital and traditional media. This role will report to the EVP, Media Strategy & Planning for NBCU TV & Streaming.

Responsibilities:

• Works with media leadership to manage the development of data-driven media campaigns, ensuring that all plans are strategically sound and have a clear point-of-view, and align with overall marketing strategy.
• Assist media leadership with media budget investments across both short and long-term projects and upfront commitments etc.
• Collaborate with the internal and external media analytics team on all measurement and attribution projects ensuring that learnings are applied wherever possible.
• Partner with the brand marketing team ensuring media strategies ladder up to overall marketing strategy goals
• Work with the affiliate and partner marketing teams sharing media plan strategy and details while looking for ways to optimize and enhance each network’s overall presence.
• Oversee the communication and documentation of standard and non-traditional creative development and deliverable needs, from various media vendors to media agency to NBC/Bravo media to all creative/production departments, and back to media agency/vendors.
• Maintain and provide finance with weekly/monthly/quarterly financial reconciliations and reports for media spend pacing, agency billing forecasting, planned-to-actual media reconciliations, multicultural investments etc.
• Review all media-related invoices for accuracy and submit for approval in accordance with company and agency terms and policies.
• Partner with NBCU’s media agency on the development of all media plans
• Lead the day-to-day work flow across an internal paid media team pod
• Represent NBC & Bravo in the development and maintenance of numerous media vendor relationships in order to provide leadership and support to both vendors and agencies in producing efficient, effective traditional and non-traditional media ideas and executions.
• Assist media leadership with any ad-hoc projects/requests

Qualifications

• Bachelor's Degree in Liberal Arts, Marketing, Communications/Advertising or Media Studies preferred
• 8 + years experience in media planning
• Media agency experience required
• Entertainment experience required
• 5+ years supervisory experience                                                                       

Desired Characteristics:

• Strong and extensive knowledge of all types of media and related stewardship to ensure media investments are both cost-efficient and target-effective
• Possess the confidence, presence, and communication skills to interact and present to senior management and high-level executives
• Excellent written and verbal communication skills
• Strong analytical and quantitative skills
• Strong digital experience with a deep understanding of how to use data and insights to inform the media planning process
• Creative and strategic thinker
• Strong organizational, project management, prioritization, time managem