Performance Marketing

Verve Industrial Protection (Verve) is a high growth industrial cyber security firm focused on security and reliability of critical infrastructure. We are equally passionate about protecting our world’s infrastructure, delivering for our clients, and developing a world-class team. We operate at the cutting edge of cyber security – within the industrial control systems that control our power grid, water supply, critical manufacturing, and many other industry verticals around the world.

Our industry-leading software, the Verve Security Center, paired with our unparalleled VIP Services provide a game-changing approach to an OT/IoT security program. It allows our customers to dramatically reduce the complexity of cyber protection, leverage scarce resources, and significantly increase their awareness, visibility and control of their critical OT assets, thus increasing their defenses at a much lower cost.

Verve is seeking a dynamic individual to join the revenue team in advancing our paid media efforts. The role reports to the Director of Marketing and aims to execute functions of lead & demand generation, campaign strategy, conversion optimization, and reporting. The candidate must be able to work at a fast pace and have strong communication and time/project management skills.

Location: Close Proximity to Chicago preferred (Remote)

Primary Responsibilities

• Continuous improvement of performance media and re-marketing programs to maximize return on ad spend
• Launch, test, and evaluate new initiatives in SEM, social and other digital channels
  • Experience with 6sense, LinkedIn advertising a plus
• Work with marketing team members to improve conversion rate optimization by enhancing audience messaging, content offerings, landing page design
• Analyze down funnel conversion data and make data-informed recommendations on audience, keyword, and content strategy.
• Strong communication with team and management on project development, timelines, and results
• Perform monthly, quarterly, and annual reporting on campaign tracking and outcomes
• Manage advertising spend and ensure the success of ad campaigns
• Enhance the marketing/sales full-funnel attribution and reporting capabilities across digital channels.
• Idea innovation for new approaches to create and capture demand in the OT cybersecurity market; Provide recommendations and execute strategies for keyword and audience targeting
• Keep up to date with search engine and PPC trends, changes, and developments (i.e. GA4)

Qualifications

• Bachelor’s Degree (preferably in Marketing, Business, Communications, Economics, or related field)
• 5+ years of hands-on digital marketing experience in the paid search, paid social, and sponsored content industry
• In-depth knowledge of major paid media platforms (Google, LinkedIn, Facebook, Bing, etc.), their intricacies, and tracking abilities
• Proficiency with digital media research tools (SEMrush/Keyword Planning/AdWords, Google Analytics/Search Console, LinkedIn Audience Demographics)
• Strong written and verbal communication and presentation skills
• Goal-oriented and self-starter: proactively take steps to drive outcomes and independently envision what’s required for the success of the paid media programs
• High standards of integrity, honesty and ethics
• Agency experience is a plus
• Willingness to travel to Chicago for quarterly/bi-annual meetings