Program Management Senior Specialist - Ads Campaign Operations - Gamma (Hybrid)

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The Program Management Senior Specialist  is the glue that keeps all the elements of an email marketing campaign project together. They are well organized project managers, excellent communicators, proactive problem solvers and technical subject matter experts well versed in email marketing. They are the connective tissue between the business (product marketing managers), production project managers and  development team. They ensure projects are well defined, and delivered on time and meet quality standards.

The base salary range for this full-time position is $103,000 - $131,000 + bonus + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in this role posting reflect the base salary only, and do not include bonus or benefits. Some benefits information is included in this job description, and your recruiter can share more about the specific salary range and benefits for this position during the hiring process.

Position Responsibilities:

• Partner with product marketing managers (PMMs) in campaign ideation and intake document formulation

  • Collaborate with PMMs during campaign ideation stage, gather technical requirements, confirm feasibility of ideated campaign features, define potential execution timeline

  • Guide the PMM through the Campaign Requirement Document creation, ensure the intake documents are completed and comprehensive for the production team

• Project manage campaign development and deployment

  • Kick off and strategically manage campaign production with offshore production team, provide guidance and answers to production team during the production process, manage production timelines 

  • Coordinate with Data Specialist to ensure that data requirements and inputs are fully aligned with the HTML development and production process, including managing minor, non-substantive HTML updates (e.g., punctuation, spacing, formatting corrections) as needed to support timely delivery

  • Communicate production progress to PMM, facilitate approval of proofs and prototypes, ensure any changes are implemented after prototype and proof review

  • Flag issues that arise during production process and proactively seek solutions 

• Manage campaign deployment in Gamma, monitor campaign health

  • Actively manage the Gamma campaign deployments and proactively manage the campaign lifecycle  (pause, activate, launch Gamma campaigns). GAMMA is Google’s internal email marketing platform.

  • Be the expert on Gamma campaigns under their management

  • Monitor campaign deployment health through Gamma reporting tools and internal tools. Where applicable, delegate monitoring to Data Specialists and email specialists  acting as the accountable party for campaign health monitoring

• Troubleshoot and solve escalations

  • When issues arise on existing or newly deployed campaigns, proactively lead the resolution process by quickly identifying root causes, work closely with product marketing managers, production project managers, and the development team

  • Document the issue in the form of a blameless post mortem, ensure alignment across stakeholders and facilitate process adjustments mitigating repetition of the issue in the future across the team   

• Keep things organized

  • Effectively and proficiently communicate with the offshore production team by setting up and leading weekly calls. Attend regular scrums and stand ups, provide updates on project status and act as a collaborative business partner to the PMM leading the scrum

  • Maintain internal project status trackers and post launch quality control sheets

  • Ensure accurate work progress tracking in Asana 

• Drive innovation and thrive for excellence

• Proactively look for ways to improve the process to drive efficiency and reduce risk such as through implementing generative AI tools in the email creative