Senior Salesforce Administrator

Strata Information Group (SIG) is a trusted leader in higher‑education technology consulting, supporting colleges and universities with ERP/SIS modernization, digital transformation, CRM, cybersecurity, and strategic advisory services. As a long‑standing and deeply embedded partner within the higher‑education sector, SIG brings together technical depth, operational insight, and a culture rooted in integrity, collaboration, and exceptional client service. Our heritage is built on hands‑on expertise, genuine relationships, and a commitment to delivering value with humility and excellence—values that continue to define us as we scale. 

Senior Salesforce Consultant

We are seeking a Senior Salesforce Consultant who will operate in a hybrid capacity — serving as both our internal Salesforce Administrator (50%) and a billable client-facing Salesforce consultant (50%).

Key Responsibilities 

Internal Salesforce Admin:

• Design, build, and maintain Salesforce reports and dashboards to deliver actionable insights for leadership and sales teams. 
• Maintain accurate and clean data across Salesforce and reporting tools through regular audits and data quality improvements. 
• Manage Salesforce configuration, including user setup, security, data management, and enhancements as needed. 
• Implement and manage workflow automation, validation rules, custom objects, and Salesforce Flows to streamline processes and increase efficiency. 
• Collaborate with sales and delivery leadership, including the Chief Sales Officer, to identify and implement process improvements, automation opportunities, and best practices that enhance overall performance. 
• Manage and execute marketing campaigns using Marketing Cloud Account Engagement, optimizing lead scoring, segmentation, and engagement programs to drive pipeline growth. 
• Provide recommendations on Salesforce and Pardot/MCAE best practices to maximize ROI. 
• Provide training and ongoing support to new and existing sales team members on Salesforce functionality, ensuring effective system usage and resolving inquiries promptly. 
• Monitor Salesforce updates and industry trends, recommending enhancements and new features to continuously improve platform effectiveness. 

 Salesforce Consultant:

• Lead client discovery sessions to gather and document business requirements
• Configure and optimize Salesforce environments for client organizations
• Build reports, dashboards and automations and marketing automation programs aligned to client KPIs.

Qualifications 

Required: 

• 5-8 years of experience in Salesforce administration within a professional services environment. 
• Bachelor's degree or equivalent experience. 
• Proficiency in Salesforce Sales Cloud and/or Education Cloud 
• Hands-on experience with Marketing Cloud Account Engagement (formerly Pardot) for marketing automation and campaign management. 
• Ability to gather and document business requirements for Salesforce and marketing automation solutions. 
• Strong analytical skills and ability to translate business needs into technical solutions. 
• Proficiency in Salesforce reporting and dashboard creation. 
• Excellent communication and collaboration skills. Must be able to advise and challenge requests and think critically for best practice solutions. 
• Ability to manage multiple priorities and meet deadlines. 
• Experience managing Products and Price Books within Salesforce. 
• Skilled in creating and maintaining Flows for process automation. 
• Ability to manage integrations between Salesforce and third-party applications. 
• Knowledge of Case Management processes and best practices in Salesforce.