Marketing Manager- Integrated Content & Communications

JOB SUMMARY 

The Marketing Manager, Integrated Content & Communications, helps lead strategic storytelling and marketing campaign execution for a $1.9+ billion home décor brand. This hybrid role combines strategic communications planning with creative content leadership to deliver compelling, on-brand experiences across all customer touchpoints—from email, social, and video to digital media, catalogs, in-store, and beyond. 

This role owns the go-to-market messaging calendar at the channel level, and helps develops marketing strategy and brand storytelling priorities. This Marketing Manager partners cross-functionally with Merchandising, Creative, Channel, and Strategy stakeholders to ensure all content and campaigns are cohesive, product-proud, customer-focused, and performance-driven. 

ESSENTIAL FUNCTIONS 

Integrated Marketing Strategy 

• Develop and lead strategic, multi-channel go-to-market communication plans that drive traffic, sales, and engagement. 

• Own and manage the brand marketing calendar, aligning content stories, promotional strategies, and product flows across business priorities. 

• Act as the central hub for campaign planning and execution—ensuring every marketing initiative is coordinated across channels and touchpoints. 

• Guide channel teams on message hierarchy, timing, and story arcs to optimize the customer journey. 

Content Strategy & Brand Storytelling 

• Management of brand storytelling content strategy within all marketing channels —including video, photo, social, CRM, email, paid media, in-store, and web—to ensure consistency with brand voice and to ensure marketing strategy payoff. 

• Lead internal and external production partners to deliver high-impact content that inspires and converts. 

• Champion the customer lens in all content and communications, ensuring storytelling is approachable, inspirational, and reflects real-life home solutions. 

Cross-Functional Collaboration 

• Build strong partnerships across Mer