Senior Product Analyst

Overview

• Workstyle: Remote, work from almost anywhere

• Reports to: VP, Analytics

• Classification: Exempt, Salary

• Travel Expectations: Minimal travel for team meetings and industry events

What we’re looking for:

We’re seeking a strategic, detail-oriented Senior Product (Web) Analyst with a passion for experimentation, user behavior insights, and scalable analytics infrastructure to join Custom Ink’s Data & Analytics team. In this high-impact role, you’ll partner with cross-functional teams to uncover actionable web insights, drive optimization strategies through testing, and enhance our digital performance reporting. The ideal candidate is highly analytical, technically fluent, and energized by improving both how we measure success and how teams engage with data.

• 6+ years of experience in digital or ecommerce analytics, with a strong track record of influencing product or marketing decisions through web data.

• Bachelor’s or Master’s degree in Analytics, Statistics, Computer Science, Economics, or a related quantitative field.

• Proven experience designing and analyzing A/B and multivariate tests, including hypothesis development, segmentation, and test interpretation.

• Advanced proficiency in SQL for data extraction and transformation; experience with BigQuery or Redshift environments preferred.

• Familiarity with statistical languages (R or Python) to support exploratory analysis or model-building initiatives.

• Deep knowledge of Google Analytics 4 and Google Tag Manager, including tagging strategy, data layer implementation, and reporting accuracy.

• Experience building or contributing to automated, scalable reporting tools using platforms such as Looker, Tableau, or Power BI.

• Hands-on experience working with incomplete or unstructured datasets and developing governance or documentation to ensure trusted reporting.

• Experience interpreting statistical significance and uncertainty in test results.

• Ability to design scalable processes for test execution and insight sharing.

• Demonstrated ability to enable data access and literacy across teams through training, documentation, or internal tool adoption strategies.

• Proven ability to collaborate as a strategic thought partner with marketing, product, and UX teams—bringing data-driven hypotheses and framing testing opportunities that guide business decisions.

• Familiarity with testing platforms such as Optimizely (web or full stack), and experience defining experimentation roadmaps.

Compensation:

We are committed to providing pay transparency and equitable compensation.

• The annual base salary range for this salary, exempt position is $120,000 - $160,000 plus a performance bonus targeted at 5% of base salary, tied to individual/company performance and continued retention. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members. 

The perks! 

• Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays. 

• Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being. 

• Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners. 

• Family-Friendly Benefits: Fully paid parental leave of up to 12 weeks, adoption assistance, and family-building benefits. 

• Financial Wellness: Plan for the future with a 401(k) retirement plan with company matching, complimentary life & AD&D insurance coverage, and access to financial planning resources. 

• Professional Development: Grow your career with access to training programs, certifications, and tuition assistance.

What you’ll do:

• Understand the business objectives behind requests and provide insights and  actionable recommendations. 

• Partner with digital product, technology, and merchandising teams in understanding site behaviors

• Educate the business and product team on self serv