Digital UX Copywriter

What You Need To Know

Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer’s Wine & Spirits is North America’s preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

At Southern Glazer’s, you’ll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you’re looking to fill your glass with opportunity, come join our FAMILY.

Overview

We’re seeking a talented Copywriter to create clear, engaging, and on-brand content for our corporate website. In this role, you’ll collaborate closely with the design manager, designer, and stakeholders to craft user-centered copy that aligns with business goals and resonates with our audience. You’ll play a key role in shaping website messaging, optimizing content for SEO, and maintaining consistency in tone, style, and voice. The ideal candidate is a strong storyteller with an eye for detail and a passion for enhancing user experience through conte

Primary Responsibilities

• Write clear, engaging, and on-brand copy for the corporate website, ensuring alignment with business goals and audience needs.

• Collaborate with the design manager and designer to create cohesive, user-centered content that complements the visual design.

• Develop and refine all website messaging.

• Optimize copy for SEO best practices to improve search visibility and site performance.

• Maintain consistency in tone, style, and voice across all website content.

• Edit, proofread, and update website copy.

• Partner with stakeholders, such as Corporate Communications and Marketing, to ensure messaging aligns with broader company initiatives.

• Contribute to content strategy by identifying opportunities to improve site structure, user experience, and audience engagement.

Minimum Qualifications

• Portfolio showcasing copywriting work demonstrating strong writing, editing, and proofreading skills.

• Ability to create clear, engaging, and on-brand copy for web and digital experiences, with a focus on user-centered content principles.

• Experience working collaboratively with designers and developers to deliver cohesive content.

• Proven ability to adapt tone, style, and messaging to align with brand guidelines and audience needs.

• Functional knowledge of:

  o Design tools (e.g., Figma, Canva)

  o Collaboration tools (e.g., Miro, Confluence, Jira)

  o Microsoft Office Suite

• Experience with AEM authoring or similar content management systems.

• Familiarity with SEO best practices and the ability to optimize copy for search engines.

• Strong understanding of design thinking principles and user-centered methodologies.

• Excellent attention to detail with a commitment to delivering polished, error-free content.

• Strong problem-solving and analytical skills to identify opportunities to improve user experience through content.

• A passion for storytelling and an eye for enhancing content effectiveness and audience engagement.

• Excellent written and verbal communication skills.

Physical Demands

• Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or adding machine.
• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping.
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs.

EEO Statement

Southern Glazer's Wine a