Manager, Commerce & Retail Media

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the growing Commerce & Retail Media team as a Manager. In this role you will be responsible for managing Sr. Associates & Associates and supporting in the development, planning, buying, executing and measuring media plans for designated shopper/commerce media clients. You will support the Associate Director/Director in the strategic and tactical development of each retail plan. You’ll work closely with Planning and Buying teams to allow for holistic Commerce media function.

Managed Service Commerce is a specialty group that focuses on the planning, buying, execution and measurement of Commerce media. Commerce media is any specific media elements that are retailer focused/tagged. This can be in-store signage such as a coupon machine, a billboard driving shoppers to a Walmart store, buying digital ads on Amazon or a Kroger.com site, tapping influencers that support certain retailers or working with shoppable technology companies to ensure ease of conversion. The team supports client’s commerce/shopper/customer marketing teams—our end goal measuring product sales both online and in-store.

Key Responsibilities

Strategy & Execution

• Ensures strategic consistency across all elements of plan development and implementation
• Supports in development, presentation, management and measurement of commerce media programs and defines program objectives and strategies consistent with brand marketing objectives
• Recommends targeted, innovative media vehicles consistent with media strategies ranging from RMNs to 3rd party partners
• Supports in the creation of client ready materials and delivers client communications
• Ability to tailor client presentations to the audience (i.e. Senior Level vs. Junior Level)
• Supervises buying process and stewardship for media programs
• Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
• Ensures accuracy of all deliverables (e.g. client documents, budget stewardship/management/client billing)
• Takes learnings from previous campaigns and apply to next campaign

Relationships

• Oversees day-to-day relationship with media partners and leads negotiation of commerce media for specific programs
• Maintains client relationships and ensures timely creation & delivery of work
• Assists in managing team performance to achieve desired results by defining roles and responsibilities for the Associates & Sr Associates
• Training/Development
• Ensures knowledge sharing across internal teams, open communication & provides thought leadership
• Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including commerce media expertise
• Aware of knowledge level and experience of Senior Associates and Associates. Ability to spend extra time where needed to develop direct reports

Knowledge

• Preferred Retailer Knowledge: The Home Depot, Lowes, Walmart, Amazon
• Seeks out information to remain current on media trends and shares with team members with relevant implications/potential opportunities

 

Desired Skills & Experience

• Bachelor’s degree preferred 
• 3-5 years of working experience required, with 1+ years experience in a people manager role; strong ability to delegate, train, and support direct reports
• Ability to manage team, both upwards and downwards, to ensure cross team communication
• Agency and/or Commerce media experience preferred
• Proven knowledge of media planning & planning with use of research tools and resources
• Proven experience in writing and presenting relevant information to client audience
• Excellent written and verbal communication skills and proven problem-solving ability
• Can carry conversations with clients easily
• Self- sufficient and problem solver
• Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment
• Proficient in Microsoft Office (Excel, PowerPoint, etc.)

 

Desired Skills & Experience 

• Gravitas + adept influencing- the personal and professional credibility to carry the system with it
• Humble confidence - confident in skills and willing to provide a proactive point of view
• Constructive discontent – always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement
• Inn