Salesforce Business Analyst

Teamwork makes the stream work.

 

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the role

We are seeking a strategic and detail-oriented Salesforce Business Analyst to join our growing Salesforce Product team. This role is primarily responsible for supporting end users, driving adoption, ensuring strong data governance, and enabling process improvements for our Ad Sales stakeholders through the Salesforce tech stack and related ecosystem. The ideal candidate will have analytical, functional, and technical skills, along with best practice knowledge for using Salesforce.com technologies to provide positive business outcomes. This position is located at our offices in Santa Monica or New York City and will report to the Sr. Manager, Salesforce Platform.

For California Only - The estimated annual salary for this position is between $125,000 - $140,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you’ll be doing

• Serve as the primary support partner for Salesforce end users—troubleshooting issues, answering questions, and ensuring a smooth day-to-day experience.
• Develop and maintain clear, user-friendly training materials; create and deliver training sessions to drive adoption and confidence in Salesforce tools.
• Document and enforce data governance policies; ensure data quality, consistency, and compliance across Salesforce.
• Work with Product Managers and stakeholders to analyze business needs, elicit requirements, and design Salesforce solutions that enable the business to achieve its objectives.
• Complete gap analysis for as-is and to-be processes, translating into functional and technical specifications.
• Leverage standard Salesforce functionality and custom development to solve business requirements.
• Partner closely with Engineering to ensure successful delivery of enhancements.
• Responsible for quality assurance, ensuring accurate testing cycles with Engineering and business partners.
• Own the enhancement backlog, partnering with stakeholders to prioritize initiatives.
• Support change management initiatives related to new feature releases including documentation and training.
• Stay current with Salesforce releases and leverage updates applicable to organizational requirements.
• Maintain familiarity with upstream/downstream integrations and their impact on business processes.
• Promote operational excellence through consistent processes, best practice sharing, and strong governance.
• Act as an advocate for end users, ensuring feedback is captured and addressed in future improvements.

 

Minimum Qualifications

• Minimum of 5 years professional experience with the Salesforce.com platform
• Or equivalent experience as a Business Analyst in Ad Sales space
• Demonstrated experience in end-user support, training program development, and data governance best practices
• Able to document, visualize, analyze, communicate, and solve complex problems
• Excellent communicator and collaborator; able to work with both technical and non-technical teams
• Working knowledge of agile management methodologies
• Ability to foresee and analyze project risks and develop risk management plans
• Role is based in Santa Monica or New York, must be on-site 4 days a week

Preferred Skills

• Salesforce Admin, Platform App Builder, and Advanced Admin Certifications
• Knowledge of Pardot or other Marketing Automation Tools
• Experience creating Salesforce training programs and enforcing data governance policies
• Experience working in Salesforce consulting

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Benefits