Senior Marketing Data Analyst (Hybrid)

Our partner, a global leader in the live entertainment industry, is seeking a talented Senior Marketing Data Analyst to join their team for a hybrid role in Beverly Hills, CA, USA. They value diversity and inclusivity, promoting equal employment opportunities for individuals of all backgrounds.

As a Senior Marketing Data Analyst, you will utilize advanced data science techniques, statistical modeling, and analytics to optimize marketing campaigns and drive business growth. Join their team and contribute to the exciting world of live entertainment while making a significant impact on marketing effectiveness.

Responsibilities: *Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

• Ensure data accuracy, completeness, and consistency through rigorous quality checks and validation processes.
• Utilize advanced statistical and machine learning techniques to analyze marketing data and extract meaningful insights.
• Develop predictive models to identify customer behavior patterns, predict customer lifetime value, and segment customers for targeted marketing campaigns.
• Apply data clustering, regression analysis, decision trees, and other modeling techniques to solve marketing problems and optimize marketing strategies.
• Analyze test results using statistical methods to determine statistically significant findings and guide decision-making processes.
• Collaborate closely with marketing teams to iterate and refine marketing strategies based on test outcomes.
• Create interactive dashboards and visualizations to effectively communicate complex marketing data insights to stakeholders.
• Generate regular reports and presentations that highlight key findings, trends, and performance metrics.
• Present data-driven recommendations and insights to marketing teams, management, and other relevant stakeholders.
• Collaborate with cross-functional teams, including marketing, product management, sales, and IT, to align data-driven strategies with business objectives.

Requirements

• Bachelor's degree from an accredited university or college in Computer Science, Marketing Science, Marketing Analytics, or a similar quantitative field.
• 4+ years of experience in advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer, and business applications.
• Proficiency in crafting and developing business intelligence dashboards using any BI tools.
• Extensive experience with SQL and either Python or R for data analysis.
• Strong technical understanding of probability and statistics, machine learning, and optimization algorithms.
• Solid experience in incorporating complex data sets from different sources into BI reporting and dashboard platforms.
• Expertise in MS Excel, including lookups, pivot tables, dynamic charts, and tables.
• Ability to translate complicated analyses into clear and concise language, both verbally and in writing.
• Strong communication and data presentation skills, with the ability to effectively communicate with both business and technical teams.

Preferred Technical Skills/Competencies:

• Prior experience with Analytical Modeling Platforms or Media/Agency Industry experience.
• Familiarity with various topics and subject areas within marketing analytics, such as campaign attribution/effectiveness, web tracking, and customer lifecycle marketing.
• Experience in Marketing Mix Modeling.
• Proficiency in analyzing clickstream and conversion data using tools like Google Analytics, Adobe Analytics, or AppsFlyer.
• Experience in analyzing Digital Marketing performance across various channels (search, email, social, programmatic display, etc.).
• Previous experience working in the entertainment industry is a plus.

Benefits

• Health: Comprehensive medical, dental, and vision benefits for employees and their families, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs).
• Time Off: Generous paid time off policy, including holidays, sick time, and a day off for birthdays. Plus, enjoy free concert tickets!
• Wealth: 401(k) program with company match and Stock Program Reimbursement.
• Family: Support programs for new parents, including caregiver leave and baby bonus, along with infertility support.
• Career: Opportunities for profe