Senior Associate Digital Marketing (m/f/d)

<h3>Company Description</h3><p><strong>Who We Are:</strong><br/> Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.</p><p>For our Mattel office in Frankfurt, Germany, we are looking for a full-time <strong>Senior Associate Digital Marketing</strong> (m/f/d).</p><h3>Job Description</h3><p><strong>The Opportunity:</strong></p><p>In this role, you will be part of the local Marketing team, bringing strong digital expertise to drive the creative, effective, and efficient execution of brand strategies and plans. Your focus will be on delivering impactful Digital Media Campaigns in close collaboration with Brand Managers, Sales teams, and external agencies. Additionally, you will engage directly with external partners and retailers to develop, align, and execute joint digital activation campaigns that strengthen brand presence and deliver measurable results.</p><p><strong>What Your Impact Will Be: </strong></p><p><strong>Key Responsibilities </strong></p><ul><li>Coordinate digital media briefing and response-to-brief process between local agencies and local Brand Managers, in line with the Mattel DE &amp; EMEA digital strategy. </li><li>Execute and optimize digital media campaigns across all the Mattel portfolio (Barbie, Hot Wheels, UNO, Fisher-Price, etc.) </li><li>Work closely with external agencies and partners to define your channels’ strategy </li><li>Advice Brand teams on the budget for online media plans, split by objective (awareness, engagement &amp; conversion), audience (shoppers, adult fans vs kids) or channel </li><li>Ensure best practices and latest learnings are consistently applied to maximize objectives across all Brands </li><li>Lead cross-departmental projects —primarily related to MMM— ensuring data accuracy, effective coordination among teams, and the successful application of key action points to inform future media plans. </li></ul><p><strong>Google Media</strong></p><ul><li>Lead and coordinate all Google media activities (Search, YouTube, and Demand Gen), defining strategies in collaboration with the regional media team to ensure alignment with brand and business objectives. </li><li>Oversee end-to-end campaign execution, ensuring timely launches, accurate implementation, and optimal delivery across platforms. </li><li>Define and optimize keywords, audiences, and creative assets, working closely with the brand teams and agencies to maximize campaign performance. </li><li>Monitor, analyze, and report on results and KPIs, providing actionable insights and recommendations to continuously improve future campaigns. </li></ul><p><strong>OLV &amp; Display (Amazon Media, Programmatic, and CTV)</strong></p><ul><li>Drive the strategy and execution of OLV &amp; Display campaigns across Amazon Media, Programmatic, and CTV platforms, ensuring alignment with overall marketing and media objectives. </li><li>Collaborate with agencies, regional and local teams to define targeting, creative approaches, and audience segmentation strategies that maximize reach and engagement. </li><li>Oversee campaign setup, tracking, and optimization, ensuring on-time launches and high-quality delivery across all placements and formats. </li><li>Analyze performance metrics and KPIs, extracting insights to inform optimization plans and guide future investment and creative strategies. </li></ul><p><strong>Adult Fans Strategy &amp; Activation </strong></p><ul><li>Define and lead the Adult Fans strategy from the ground up, identifying key platforms, audiences, and content opportunities to strengthen Mattel’s connection with adult consumers. </li><li>Analyze consumer behaviors and motivations to develop insights-driven campaigns that authentically resonate with adult audiences and elevate brand perception. </li><li>Collaborate closely with GTM, Sales, and Brand teams to ensure 360° activation plans, integrating media, gaming, PR and retail for cohesive storytelling and engagement. </li></ul><h3>Qualifications</h3><p><strong>What We’re Looking For:</strong></p><ul><li>University degree in Economics, Business Administration or any other related field (Bachelor/ Master/ Diploma), Online Marketing Diploma or specific mention on Digital </li><li>5+ years in online marketing, digital media, or eComme