Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Job Description

Location:

New York, NY

Director, Ad Product Marketing

The Company

Condé Nast is a global media company headquartered in New York and London, producing premium content across digital, social, video, print, audio, and experiences. With more than 38 brands across 32 territories, our global enterprise reaches 1 billion consumers in 26 languages. The company’s portfolio includes many of the world’s most respected and influential media properties, including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, and Wired, among others. In addition to these brands, we operate Condé Nast Entertainment, an award-winning video, and audio studio and distribution network. 

The Department

The Ad Product Marketing team is responsible for understanding the complexities of Condé Nast’s ad product portfolio and translating that into actionable tools to drive adoption and revenue. This includes developing marketing materials and promoting our solutions across Web, Native, Video, Audio, Commerce, Social, Programmatic, and Data for the U.S. and global advertising marketplace. This team is a critical part of Condé Nast’s Enterprise Innovation Team and working at the intersection of marketing and commercial ad product management.

The Role

This role is responsible for leading the Ad Product Marketing function, serving as a senior collaborator and partner to the team responsible for management of ad products aligned to our commercial strategy.

We are looking for someone with equal parts experience and passion for advertising technology, product marketing and storytelling. Responsible for actionable materials that bring our solutions to life with the right complexity and sophistication, translated into go-to-market collateral to empower and enable the commercial organization to drive revenue through Condé Nast’s digital solutions.  

This role is ideal for someone who loves digging into the technical complexities of the digital product ecosystem and enjoys working with smart, passionate people within a sales organization that is fast-paced and rapidly changing. This individual has the ability to translate product capabilities and feedback into scalable solutions. 

Responsibilities include: 

• Becoming an expert in all of the Condé Nast ad products to translate the technical aspects of functionality into best-in-class marketing materials that deliver our unique sales proposition in layman's terms. 

• Develop marketing materials including, but not limited to, product descriptions, branding and naming guidelines, elevator pitches, presentations, sell-sheet, talking points, FAQs, case studies, training & enablement materials.

• Act as a strategic partner to Global Revenue Solutions and offer proactive ideas to messaging challenges and tactical solutions for communicating our products’ value to the market to drive incremental advertising revenue. 

• Connect the dots between operational digital ad product complexities and the Condé Nast unique selling proposition to create materials that not only tell a compelling narrative but is approved operationally to work seamlessly from pre-sales through to post-sale execution.

• Partner with Global Revenue Solutions on vendor capabilities and the monetization opportunities to translate into sales collateral and marketing conversations 

• Take an active role in the global product rollout market-by-market as we scale our digital playbook offerings. Provide the commercial team with global consistency in materials across ad formats, placements, measurement, native and branded capabilities.

• Work with the Performance & Insights team to develop performance benchmarks and prove the value of our products while integrating that information into our sales pitch.

• Act as the day-to-day product expert for Condé Nast Creative with the ability to provide category guidance and thought leadership tied to the digital playbook

• Se