President, RBDC

Company Description

The purpose of Red Bull Distribution Company (RBDC), as Red Bull’s owned Direct-Store-Delivery (DSD) organization is to drive best-in-class distribution and achieve Red Bull North America’s (RBNA) strategic objectives - both quantitative (revenue, volume, profit and share) and qualitative (in-field, talent, operations). The President will lead a world-class retail execution team to achieve RBDC’s goal of becoming the #1 Distribution Company in North America.

Reporting to the EVP, Off Premise Distribution, the President, RBDC is responsible for the overall financial, executional and operational performance of RBDC. As a leader you will inspire a winning organization to embody the Company’s Values and ensure high employee engagement. Key leadership traits include building, leading, coaching, and developing a high-performing leadership team. As a member of the Off Premise Distribution Leadership team, the President will lead and promote close alignment with RBNA Sales team leadership.

The location for this role ideally is Santa Monica, CA but flexible to any RBDC Owned Market.

Job Description

STRATEGIC BUSINESS PLANNING 

Develop long-term distribution strategies and specific initiatives considering company direction, focus areas, market parameters and resources.

Allocate resources where the investment has the highest payback aligned with strategic goals or relevance

Drive RBDC’s annual business planning process

Ensure all leadership manages expenses (inventory, goods destroyed, discounts, T&E), responsible for Profit & Loss ownership 

across all profit centers

Monitor market trends and competitive activity, and deploy tactics to Win vs Competition

OVERSIGHT OF FIELD-SALES DISTRIBUTION OPERATIONS

Use a high level of discretionary judgment on sales, financial, operational, and employment decisions

Lead, coach, and develop RBDC leadership team to ensure key performance indicators and metrics are met or exceeded and that sales and distribution targets are flawlessly executed to standard 

P&L ownership and responsible for fiscal management of organization’s expenses (inventory, goods destroyed, discounts, T&E)

Develop and deliver an annual business plan for volume, execution excellence, market share, profitability, distribution development, routes, new product distribution, and volume/sales forecast

Evaluate total market conditions through the lens of Winning versus All Competition - competitive threats, changing local dynamics which may impact volume, share, profit, as well as other business metrics

Lead RBDC LT in defining annual and monthly Key Performance Indicator (KPI) priorities, strategies, and goals coordinating with cross-functional departments, to ensure the attainment of volume plan and profit objectives

Spend time in the market with the field team to understand market conditions, influence employee engagement and promote lines of open communication to address business opportunities

CROSS-FUNCTIONAL PARTNERSHIPS

Instill partnership and collaboration amongst RBDC Field Sales and Shared Services Leaders (Talent, Finance, IT, Operations)

Work directly with the RBNA Commercial and Shared Services leadership teams to ensure successful partnership and collaboration across RBDC and RBNA.

Actively contribute to HQ Cross Functional Teams within RBNA to ensure sales and distribution integration, organizational investment in Reach and new business development

Participate in monthly Off Premise Sales leadership team meetings and provide feedback and insight to aid in the overall organizational decision-making process 

BUILDING SUCCESS

Build a diverse organization that reflects the marketplace; lives to Red Bull’s Values and inspires the team through dynamic and effective leadership

Drive the organization to achieve overall organization KPI targets and metrics

Instill Red Bull Values, the RBDC Mission Plan, Environment, and Main Effort approach across entire organization

Coach, educate and mentor direct reports to grow and inspire their teams

Build a high-performance focused, highly engaged organization aligned with Red Bull’s Talent philosophies

Lead direct reports to develop thought-leading initiative and insights that can impact national execution

Lead company wide communications strategy to inspire and engage the organize

Qualifications

• 12+ years of management experience in both beverage supplier and distributor businesses with a Direct Store Delivery (DSD) 
• model, including proven track record of meeting or exceeding assigned sales objectives
• Key account management experience at a national level preferred
• A proven track record of