Sr. Marketing Operations Manager - Digital Experiences & Capabilities

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

We are seeking a Marketing Operations Lead to oversee the execution, optimization, and governance of Visa Marketing 360, Visa’s global marketing automation and personalization platform. In this role, you will ensure seamless day-to-day operations of the platform, enabling regional and market-level teams to launch campaigns efficiently and effectively. You will manage campaign workflows, maintain data integrity, monitor performance, and provide actionable insights to improve outcomes. You will also be a key partner in onboarding new users, training stakeholders, enhancing the platform, and ensuring compliance with Visa’s privacy and security standards.

Main Responsibilities

Platform Operations & Execution

• Oversee the operational management of Visa Marketing 360, ensuring campaigns are executed accurately, on time, and within brand and compliance guidelines.
• Configure and manage marketing automation workflows, audience segmentation, and personalization
• Design and manage AI-enhanced marketing workflows to streamline processes, reduce manual intervention, and increase speed-to-market.
• Ensure accurate and timely data integration between Visa’s systems, our Clients and the platform, maintaining high data quality standards.
• Manage a global marketing operations team that supports campaign execution, optimization, and governance across all regions

Campaign Support & Enablement

• Collaborate with regional and market-level teams to translate campaign briefs into executable workflows.
• Provide hands-on guidance for campaign setup, testing, QA, and deployment.
• Develop and maintain documentation, templates, and best-practice guidelines for campaign execution.

Performance Optimization

• Develop dashboards and reporting systems powered by AI analytics for better decision-making and insights.
• Monitor campaign performance metrics and platform usage, providing regular reports and actionable recommendations for optimization.
• Use A/B testing, analytics, and other performance measurement techniques to improve targeting, engagement, and ROI.
• Partner with analytics teams to build dashboards and automated reporting for stakeholders.

Training & Adoption

• Lead onboarding and training programs for new users and teams, ensuring consistent adoption of platform capabilities and processes
• Serve as the primary point of contact for operational questions, troubleshooting, and escalation.
• Champion the adoption of AI-first approaches across marketing operations to position the function as a driver of innovation

Governance & Compliance

• Ensure all marketing activities adhere to Visa’s data privacy, security, and compliance standards, including GDPR and CCPA.
• Maintain governance processes to ensure consistent campaign quality and adherence to operational standards.

Key Attributes for Success

• Operational Leader: Skilled in managing teams and processes to deliver consistent, high-quality results.
• AI Advocate: Passionate about integrating AI into marketing operations, with the ability to influence stakeholders to adopt new technologies.
• Data-Driven Mindset: Uses analytics to drive continuous improvement.
• Proactive Problem Solver: Anticipates challenges and resolves them with minimal disruption.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• 7+ years of experience in marketing operations