Senior Channel Marketing Manager - Software and Cloud

Senior Channel Marketing Manager - Software and Cloud

ABOUT WIND RIVER 

Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability.  

Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The company’s software powers generation after generation of the safest, most secure systems in the world.  Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. We’ve achieved recent 5G milestones including the world’s first successful 5G data session with Verizon and building one of the largest Open RAN networks in the world with Vodafone. 

The company has received industry recognition for its technology innovation and leadership, and for its workplace culture, including global Great Place to Work certification and being named a “Top Workplace” for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset, customer-focus, and diversity, equity, inclusion & belonging, come join us and help advance the future software defined world. 

YOUR ROLE

The Sr. Channel Marketing Manager supports technology partnerships, of our Channel ecosystem, collaborating closely with System Integrators, Software and Hardware Partners, and Strategic Alliances.  This individual contributor position is pivotal for executing and managing co-marketing partner campaigns, enabling partner success, and coordinating operational details across teams.

Key Roles and Responsibilities

Create partner content, including case studies (presentations and PDFs), write technology abstract submissions, and create content for customer press releases

• Lead the execution of regional industry events, customer advisory boards, and partner initiatives to elevate Wind River market presence
• Work with global System Integrator and Channel partners to develop and execute joint marketing programs

• Support and Execution of Partner Co-Marketing Campaigns,
  • Assist in planning, coordinating, and executing joint marketing activities (e.g., email campaigns, webinars, events, solution collateral, video editing)
  • Track and manage timelines, deliverables, and communications for multiple partner campaigns simultaneously.
  • Assist with event planning and logistics for trade shows, business reviews, and partner enablement sessions.

• Partner Onboarding & Enablement
  • Help onboard new partners, providing them with toolkits, collateral, brand guidelines, and training resources to ensure successful collaboration.
  • Respond to day-to-day partner marketing requests, ensuring clear and prompt communication.

• Campaign Performance & KPI Tracking
  • Maintain accurate partner and campaign data within CRM platforms (Marketo, SFDC, Airtable) and assist with reporting on campaign performance and partner marketing KPIs.
  • Gather feedback and help with post-campaign analysis to evaluate ROI and surface recommendations for improvement.

• Cross-Functional Collaboration
  • Work closely with Sales, Product, Marketing, and leadership to ensure partner marketing objectives align with broader company goals.
  • Support broader marketing operations as needed, including content management, contact list uploads, and scheduling of campaigns within marketing tools.

• Website and Portals
  • Ensure windriver.com partner pages are kept up to date with the most recent content and messaging.

Desired Skills and Qualifications

• Excellent organization, project management, and multitasking ability, supporting several partners and initiatives at once.
• Strong communication skills (written and verbal) and the ability to work collaboratively across internal and external teams.