Director of Student Outreach

Salary and Benefits

PLEASE NOTE: The starting salary placement depends on qualifications and experience and is anticipated to be in the range of $96,000 per year to $120,000 per month.

This position is a Management Personnel Plan (MPP) position in the CSU and serves at the pleasure of the President.

The CSU enjoys a generous benefits program with employer paid life insurance ($100,000), as well as health, dental, and vision insurance with the monthly premium largely paid by the CSU. Additionally, we offer a broad range of other benefits which includes dependent and health care reimbursement accounts, tuition fee waiver, 401k, 457 and 403(b) plans.  The CSU belongs to the CalPERS retirement plan in which medical and dental insurance continues in qualified retirement. The CSU has 14 paid holidays, one personal holiday and the position earns 24 days of vacation and 12 days of sick leave per year. For more information on the benefits program, please visit our benefits website. The CSU Total Compensation Calculator demonstrates the significance of our benefits package.

This position may be eligible to participate in the Cal State East Bay hybrid telecommute program subject to management approval. 

Classification

Administrator II

About Cal State East Bay

Cal State East Bay's beautiful main campus is located in the Hayward hills with panoramic views of the San Francisco Bay shoreline. Situated above the city of Hayward, the campus offers an ideal setting for teaching and learning and yet easy access to the many cities along the bay. The University has a satellite campus in Concord, a professional development center in Oakland and a significant presence online. Founded in 1957, Cal State East Bay is one of 23 universities of the California State University system (CSU). Cal State East Bay is recognized as a regionally engaged and globally oriented university with a strong commitment to academic innovation, student success, engaged and service learning, diversity, and sustainability.

About the Position

Reporting to the Associate Vice President for Enrollment Management, the Director of Student Outreach is responsible for developing a marketing/recruitment plan and managing the student outreach program to attract an undergraduate class that meets the University's overall enrollment goals. Specific goals include generating prospects and engaging in coordinated outreach efforts to assure the enrollment of academically qualified students and provide service to the University's core region. This position is responsible for developing, executing, and assessing a prospective student communications plan; territory management and assessments; and working in close collaboration with Admissions, the Registrar, Financial Aid, and other campus partners. This position will hire, train, lead, manage and evaluate a staff of 12 full-time professionals. The Student Outreach Director will also serve as the lead representative for the University to outside constituents who are involved in enrollment management activities. This position also oversees the University Welcome Center.

Primary efforts of this position include generating prospective student leads through territory management (e.g. deploying staff to conduct field work at high schools, community colleges, college evening programs; day and weekend college fairs). Requires the development of follow-up communications, phone calls, and recruitment events including large campus events such as Preview Day and Welcome Day. This position also oversees the management of the prospective student portal/ CRM to manage communications with prospective student groups. The incumbent will establish monthly tracking by student type (e.g. prospective frosh; transfer) and intended entry term to facilitate filtering by demographic, and academic attributes. The Outreach Director will assure up-to-date information on the University webpage appropriate to various cycles in the prospective student calendar. The Director will also oversee the deployment of social media (e.g. Facebook; Twitter, Snapchat; LinkedIn) as appropriate to generate inquiries, sustain student interest, and provide updates about the University. This position also oversees the Early Assessment Program.

Engage in ongoing research and education to maintain thorough familiarity with demographic trends (enrollments/graduation from HS), community college enrollment trends, baccalaureate campus graduation rates to inform enrollment management activities.  

Responsibilities

P