Brand Consulting - Account Director - Talent

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

The CAA Brand Consulting Account Director will play a leadership role in one of our largest Brand Consulting clients, a telecommunications company. The Director will help develop and lead the strategic vision, management, negotiation and activation of all Sports & Entertainment Talent in the brands portfolio. The candidate will lead interfacing day to day with the client, manage junior team members and will work cross functionally with internal/external vendors, clients and agencies.

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities

• Responsible for developing and executing various Talent strategies and programming across the brand’s sports and entertainment initiatives
• Responsible for Talent oversight: identifying, executing and measuring success
• Establish a talent center of excellence
• Develop and deliver overarching strategic vision based on brand objectives for existing and new talent partnerships
• Identify solutions in talent partnership and entertainment marketplace
• Senior oversight and lead existing talent partnerships including day to day communication directly with agents, managers, and labels
• Lead overall planning of talent involvement in campaigns, events and activations, working with internal account team, client team and external agencies
• Strong understanding of partnership and talent activation plans, showcasing how digital, social, PR, retail and other channels come to life
• Develop & oversee execution of talent-specific programs, contractual assets, promotions & experiential activations
• Partner with Account Director of Entertainment Partnerships to recommend and help manage talent deals for sports entertainment partnerships and activations
• Oversee & facilitate the creative development process of talent activation plans (talent and/or partnerships), marketing materials, experiential assets and event-related creative (includes briefing designers & obtaining internal & client approvals)
• Act as the talent expert with the integrated agency team as requested by clients, working collaboratively with other agencies including brand, media, PR to develop comprehensive activation plans
• Work with CAA Data & Analytics to oversee the management of talent measurement evaluation including drafting annual scorecard, working with vendors on data inputs and analyzing performance
• Work with other team functions (e.g. Sports Acct Team, Creative, Experiential, Social Impact, Insights / trends, etc.) to ensure goals and objectives are met
• Develop and deliver compelling written and verbal communications
• Manage and train junior staff members
• Create presentations for key meetings internally and externally
• Track talent budgets with accountability for reporting
• Develop relationships across CAA to find and promote new opportunities to client

Requirements

• Bachelor’s Degree or equivalent experience
• 7 + years’ experience in sports & entertainment consulting environment
• Established Industry Connectivity with Agents, Managers, and Labels
• Established relationships with properties and entities in entertainment marketing
• Strong understanding of digital content creator and influencer strategies and talent landscape
• Strong understanding of talent/brand partnerships and content creation, including experience on-set d