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Product Marketing Manager - ChiroTouch
PracticeTekUnited States - Remote, United StatesRemotefull_timeVerifiedPosted 18 Feb 2026
About the role
Product Marketing Manager – ChiroTouch
Full Time
Manager/Supervisor: Dir of Product Marketing – Chiropractic Vertical
At PracticeTek
At PracticeTek, we believe healthcare should be simple for providers, accessible for patients, and streamlined for everyone involved. PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: to deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.
PracticeTek is a collection of innovative software companies working together to make healthcare easier and more accessible for everyone. Our robust software solutions empower practitioners, enhance patient experiences, and drive growth for healthcare practices across chiropractic, dental, orthodontics, optometry, and multi-discipline therapy specialties.
We’ve built PracticeTek to make healthcare simple. Our vision is for high-quality care to be delivered seamlessly, without the burden of traditional systems. PracticeTek invests in middle-market, retail-healthcare SaaS companies, supporting founders who are changing healthcare for the better.
The Marketing Department
The Marketing Department serves as a primary growth engine for all PracticeTek’s business verticals. We fuel customer acquisition, conversion, and retention by increasing brand awareness and promoting PracticeTek’s products and services. As the face and voice of PracticeTek and its brands, we combine the nimbleness of a startup with the resources of an established organization. If you’re looking for a role in a dynamic, high-performing team that drives results, the Marketing Department is the right place for you.
The Chiropractic Marketing Team
The Chiropractic Marketing Team drives awareness, engagement, and revenue for the ChiroTouch product line through strategic launches, lifecycle programs, and close partnership with Sales and Product. The team ensures clear positioning, strong enablement, and consistent execution across the customer journey, supporting both growth and long-term customer value within the chiropractic market.
The Career Opportunity
The Product Marketing Manager – ChiroTouch leads the product marketing strategy and execution for ChiroTouch, a leading chiropractic practice management and EHR platform. This role is responsible for shaping go-to-market strategy, guiding product and solution launches, and evolving how ChiroTouch shows up in the market to support acquisition, retention, and expansion.
You will report to the Sr Director of Product Marketing – Chiropractic and partner closely with Product, Sales, Performance Marketing, Creative, Brand, Revenue Operations, and Payments teams to translate business priorities into clear positioning, compelling campaigns, and measurable outcomes. This role plays a critical part in aligning roadmap, messaging, and commercial execution as the ChiroTouch platform continues to evolve.
This is a remote eligible position, working with colleagues across Eastern and Pacific time zones.
Primary Focus
Go-to-market strategy, lifecycle marketing, and positioning that supports growth, adoption, and long-term customer value for ChiroTouch.
Core Responsibilities
• Go-to-Market Strategy: Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap.
• Positioning and Messaging: Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages.
• Product Brief Development: Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation.
• Lifecycle and Adoption Strategy: Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success.
• Cross-Functional Alignment: Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution.
• Commercial Readiness: Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity.
• Brand Stewardship: Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction.
• Performance and Insights: Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership.
Full Time
Manager/Supervisor: Dir of Product Marketing – Chiropractic Vertical
At PracticeTek
At PracticeTek, we believe healthcare should be simple for providers, accessible for patients, and streamlined for everyone involved. PracticeTek was established by healthcare professionals and entrepreneurs who share a common goal: to deliver seamless, high-quality, on-demand healthcare, free of the confusing limitations of traditional technological platforms.
PracticeTek is a collection of innovative software companies working together to make healthcare easier and more accessible for everyone. Our robust software solutions empower practitioners, enhance patient experiences, and drive growth for healthcare practices across chiropractic, dental, orthodontics, optometry, and multi-discipline therapy specialties.
We’ve built PracticeTek to make healthcare simple. Our vision is for high-quality care to be delivered seamlessly, without the burden of traditional systems. PracticeTek invests in middle-market, retail-healthcare SaaS companies, supporting founders who are changing healthcare for the better.
The Marketing Department
The Marketing Department serves as a primary growth engine for all PracticeTek’s business verticals. We fuel customer acquisition, conversion, and retention by increasing brand awareness and promoting PracticeTek’s products and services. As the face and voice of PracticeTek and its brands, we combine the nimbleness of a startup with the resources of an established organization. If you’re looking for a role in a dynamic, high-performing team that drives results, the Marketing Department is the right place for you.
The Chiropractic Marketing Team
The Chiropractic Marketing Team drives awareness, engagement, and revenue for the ChiroTouch product line through strategic launches, lifecycle programs, and close partnership with Sales and Product. The team ensures clear positioning, strong enablement, and consistent execution across the customer journey, supporting both growth and long-term customer value within the chiropractic market.
The Career Opportunity
The Product Marketing Manager – ChiroTouch leads the product marketing strategy and execution for ChiroTouch, a leading chiropractic practice management and EHR platform. This role is responsible for shaping go-to-market strategy, guiding product and solution launches, and evolving how ChiroTouch shows up in the market to support acquisition, retention, and expansion.
You will report to the Sr Director of Product Marketing – Chiropractic and partner closely with Product, Sales, Performance Marketing, Creative, Brand, Revenue Operations, and Payments teams to translate business priorities into clear positioning, compelling campaigns, and measurable outcomes. This role plays a critical part in aligning roadmap, messaging, and commercial execution as the ChiroTouch platform continues to evolve.
This is a remote eligible position, working with colleagues across Eastern and Pacific time zones.
Primary Focus
Go-to-market strategy, lifecycle marketing, and positioning that supports growth, adoption, and long-term customer value for ChiroTouch.
Core Responsibilities
• Go-to-Market Strategy: Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap.
• Positioning and Messaging: Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages.
• Product Brief Development: Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation.
• Lifecycle and Adoption Strategy: Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success.
• Cross-Functional Alignment: Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution.
• Commercial Readiness: Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity.
• Brand Stewardship: Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction.
• Performance and Insights: Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership.
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