Data Analyst-Marketing Member

At Blue, we discover pathways to realize your possibilities! Our Data Analyst - Marketing/Member performs quantitative and qualitative research using statistics to analyze programs, products and services offered, market potential, competitive intelligence and industry standards to recommend and guide market efforts. Recommends marketing activity based on research and technical analysis. Independently drives data analysis and develops insights for use by Management.

Major Duties and Responsibilities

• Directs central market research function, anticipates and evaluates useful market information, establishes standards for research methodology, and identifies opportunities to expand the scope of business.
• Identifies, analyzes and interprets trends and patterns in complex data sets to develop recommendations to be used in promoting the organization and improving positioning, image and support within the target market.
• Maintain appropriate databases and data systems for the department. Implements data collection systems and updates. Acquires and abstracts primary and secondary data from existing internal or external data sources.
• Develops graphs, reports and presentations. Performs statistical analysis upon request. Creates and presents quality dashboards.
• Assists in development and production of direct marketing initiatives through analysis of target market universe, list development, design and production.
• Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

 

Knowledge and Skills

Experience

Three years to five years of similar or related experience, including preparatory experience.

Education/Certifications/Licenses

A college degree.

Interpersonal Skills

A significant level of trust, credibility and diplomacy is required. In-depth dialogues, conversations and explanations with customers, direct and indirect reports and outside vendors can be of a sensitive and/or highly confidential nature. Communications may involve motivating, influencing, educating and/or advising others on matters of significance.

Other Skills

Strong analytical spreadsheet and communication skills, demonstrated ability to handle multiple projects simultaneously, new product development, packaging design, competitive analysis, consumer promotion, advertising media and copy, scan data analysis. Familiarity with MCIF systems, CD-ROM directories and market data on disc, survey research and statistical analysis software, mapping software, market research directories and online data services.

FULL TIME POSITION

Starting Range: $54,673.16 - $61,181.87

Full Range: $52,069.68 - $78,104.52

ADA Requirements

Physical Requirements

Is able to bend, sit, and stand in order to perform primarily sedentary work for long periods of time with limited physical exertion and occasional lifting of up to 20 lbs. Must be capable of climbing / descending stairs in an emergency situation. Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely sustain repetitive motion while using computer keyboard for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance.

Working Conditions

Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.

Mental and/or Emotional Requirements

Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous