Brand Manager

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa. 

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus in Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubling our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people capabilities. 

But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets. 

We are seeking a Brand Manager for our Alfasigma USA Nutrition based out of Morristown, NJ. This is a hybrid position.

About the opportunity and your role: 

The Brand Manager will develop and manage brand strategies and will create and execute go-to-market plans in the consumer and HCP channels and strengthen organizational capabilities to grow the ecommerce business and expand our digital footprint. The Brand Manager will lead the development of new product launches in conjunction with multifunctional and agency partners. The Brand Manager will also be a key participant in the development of the long-range Strategic Plan for the US business.  This is a hybrid role with office days in Morristown, NJ and reports to our Vice President, Head of Marketing & Mail Order Operations.

What you will accomplish: 

• Marketing Excellence – Develop best-in-class marketing plans to support consumer/patient/HCP growth, focusing on digital, social and ecommerce capabilities. Partner with advertising and media agencies to support plan development, creative asset development and continued optimization. Enhance the organization’s performance marketing tool kit, while improving ROI by driving traffic, conversion and repeat across .com, Amazon and direct to HCP marketing efforts. Integrate social and influencer marketing with a focus on speed and agility.
• ROI Analysis - Track marketing investments and collect and analyze ROI to better inform future spend
• Strategic Planning – Develop and maintain a multi-year strategy that includes definition of the go-to-market framework, product innovation, and channel expansion to sustain growth.
• New Product Initiative Leadership – Lead development of insight-based new product initiatives. Lead multifunctional teams including R&D, Market Research, Finance, Medical Affairs and Legal.
• Insights – Uncovers and leverages consumer and HCP insights and translates them into actionable building blocks. 

Key Internal Relationships:

Marketing, Market Research, Program Management, Medical Affairs, Sales, Training, Finance, Regulatory, Legal

Key External Relationships:

Agency Partners/Vendors, Key Opinion Leaders/Influencers, Advocacy Groups 

This should describe you:

• Bachelor's degree required; MBA preferred.
• 4-7 years pharma/consumer healthcare or consumer packaged goods marketing experience required.
• 3+ years experience driving traffic, conversion and retaining customers via digital marketing, DTC Ecommerce and Amazon.
• Experience in developing and executing successful brand strategies leading to the successful attainment of business goals.
• Experience working with MLR and Finance
• Previous new product innovation development and launch experience.

WHO WE ARE:

Alfasigma USA is the local affiliate of the Italian based pharmaceutical company, Alfasigma. Alfasigma is a leading Italian pharmaceutical company focused on prescription drugs, over-the counter (OTC) and nutraceutical products and has a presence in 90 countries.

Alfasigma USA’s main goals are to improve the health and quality of life of patients by finding solutions to treat specific patient populations, expand our existing portfolio and bring new products into the US market. We strive to be a strong healthy company in a strong healthy world.

Alfasigma USA is headquartered in Morristown, NJ. with a manufacturing plant in Shreveport, LA., a remote mail order pharmacy call center and an established national salesforce.

Alfasigma USA, Inc. and its subsidiary, Brand Direct Health, L.L.C. (collectively the “Company”) is c