Sr. Paid Media Strategist

 

Mad Fish Digital is hiring a Sr. Paid Media Strategist (SEM, PPC, Paid Social) to join our team remotely in the United States!

 

Key Details:

• Pay: $80,000 - $90,000/year DOE
• Benefits: 100% employer paid health and dental coverage, fully remote work environment, a comprehensive benefits package and 401(k) matching, unlimited PTO (we mean it – our employees take 20+ days per year, no questions asked), family leave, and a remote work or health & wellness monthly reimbursement
• Location: United States, fully remote
• Schedule: M–F, 8 - 5

 

 

Who We Are: We’re a digital marketing agency that champions creative strategies and stays accountable to the results. With a passionate leadership team that’s 71% women, we are dedicated to transparency and we’re serious about changing the way management and business are handled. We're a proud B Corp that focuses on doing good in the world.

 

To learn more, check out our website: https://www.madfishdigital.com/

 

As an equity affirming company, Mad Fish Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients.

 

Who You Are:  Senior Paid Media Strategists play an important role at Mad Fish; this position is directly responsible for managing a significant portion of our paid media client portfolio. They possess an advanced degree of experience with paid media such that they are capable of connecting strategy directly to a client's business objectives without hesitation. 

 

Qualifications include:

• You have a minimum of 4 years of experience with creating, managing and optimizing full funnel campaign strategies within Google Ads in an agency environment, including experience with Search, Display, Performance Max, Video, and Shopping campaign types
• You have a minimum of 4 years of experience creating, managing and optimizing paid social campaigns across multiple platforms (LinkedIn, Meta, Pinterest, TikTok, X) 
• You must be confident in your ability to develop multi-channel paid media strategies that connect directly to the client’s business objectives, delivering quantifiable results
• You have recent experience developing, implementing, and optimizing cross-platform B2B Lead Generation strategies
• Experience with Google Tag Manager, conversion tracking troubleshooting, and data validation strongly preferred
• You are an excellent communicator, proficient in leading reporting calls with marketing directors, CMOs and business owners
• You are a reporting wiz, drawing data driven insights to report regularly on performance and testing. You have an advanced understanding of Excel/Google Sheets and expedite your analysis through the use of these tools
• You possess a master level understanding of web analytics and attribution models to the extent that can identify and correct abnormal patterns
• You make decisions based on data
• You run tests with a clearly defined purpose and methodology resulting in actionable learnings
• You have an advanced understanding of paid media strategy and the marketing funnel
• You are organized and methodical, able to manage multiple and shifting priorities
• You manage your time effectively to meet deadlines in spite of unforeseen occurrences
• You love collaboration and have a creative spirit
• You learn with passion and look to capitalize on