Marketing Strategy Manager Job

Primary location: Lancaster, Pennsylvania 
Relocation offered: No 
Employment status: Full-Time 
Travel: <10% 
Non-compete: No 

The estimated base salary range for this role is $95,000 to $130,000 per year.  
Individual pay is based upon location, skills and expertise, experience and other relevant factors

 

​What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
• Personal development to grow your career with us based on your strengths and interests.
• A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe. 
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 

 

The Marketing Strategy Manager, reporting to the Senior Manager of Marketing Strategy, is responsible for developing and executing strategic marketing plans that align with business objectives and drive enterprise growth. Acting as a hands-on collaborator, this role partners with cross-functional teams to deliver go-to-market strategies and optimize the customer journey, ensuring exceptional experiences. The ideal candidate is results-driven, analytical, and thrives in dynamic environments, bringing creativity, precision, and strategic insight to every initiative.

 

What’s in It for You

• Shape enterprise-level marketing strategies.
• Work with senior leadership and influence key business decisions.
• Your work will directly impact customer experience and business success.

 

 

What You’ll Do

Marketing Strategy Development

• Develop and implement marketing strategies that drive growth for key initiatives and align with overall company objectives.
• Lead strategic planning efforts focused on audience segmentation, value propositions, and measurable outcomes.
• Identify emerging trends, evolving customer needs, and market opportunities to strengthen positioning and demand generation.
• Collaborate with marketing teams to build awareness and generate demand across priority initiatives.

 

Collaboration & Stakeholder Engagement

• Work closely with cross-functional teams, including business units, product management, marketing teams, and sales, to gather insights and requirements for strategy development.
• Partner with marketing teams (digital, creative, analytics, website, etc.) to develop cohesive marketing plans, budgets, KPIs, messaging, and creative concepts.
• Present and execute strategies with support from leadership, ensuring alignment and adoption across enterprise initiatives.

 

Market Research & Competitive Analysis

• Map and optimize the customer journey from awareness to conversion, ensuring a seamless and engaging experience across all touchpoints.
• Collaborate with the Corporate & Strategic Development Team to conduct market research, including Voice of the Customer (VOC) studies and competitive analysis, to uncover insights that shape strategy and decision-making.
• Monitor and analyze market performance, adjusting strategies to maximize impact and ROI.
• Continuously evaluate customer behavior and feedback to enhance engagement and improve conversion rates throughout the funnel.

 

Campaign Execution & Performance Measurement

• Support the development and execution of targeted marketing campaigns that promote key init