Channel Partner Manager - DATAMARK
Michael Baker InternationalAbout the role
DATAMARK TECHNOLOGIES®
Michael Baker International is a national leader in technology solutions supporting clients in local, state, and national government to solve complex problems with advanced technologies for the 21st century. The DATAMARK practice consists of a skilled group of subject matter experts whose mission is to provide the necessary education, fact-finding, and solutions to solve complex problems in the public safety and enterprise GIS markets. DATAMARK is the go-to authority on GIS data for public safety and enterprise GIS. Its data-forward, full-service but configurable solutions provide the highest levels of data completeness and accuracy. The DATAMARK team has quickly grown to become the premier nationwide provider of software solutions for public safety and enterprise GIS.
JOB DESCRIPTION
DATAMARK Technologies is a leader in interoperable solutions for public safety location services, combining best-in-class geospatial solutions with next-generation core services (NGCS) to redefine 9-1-1 operations. Our mission is to enhance emergency response through innovative, spatially accurate, and integrated GIS data management and indoor mapping solutions, ensuring seamless interoperability and precision for public safety agencies.
The Channel Partner Manager reports to the Vice President of Business Development and is responsible for managing DATAMARK Technologies’ channel, alliance, and strategic partnerships. This role ensures that products and services align with industry standards and best practices. Key responsibilities include overseeing CRM tools, managing new and existing GIS, NGCS, and Location Services channel partners, developing and executing go-to-market strategies, and supporting sales initiatives to drive growth and achieve strategic objectives.
Essential Duties:
Channel Partner Leadership
- Formulate and implement strategies to drive sales through channel partners
- Build and manage strong relationships with channel partners to ensure mutual growth and success
- Track and analyze the performance of channel partners, providing feedback and support to improve results
- Organize training programs for channel partners to enhance their knowledge of DATAMARK Technologies’ products and services
- Conduct market research to identify new opportunities and trends that can be leveraged through channel partners
- Prepare and manage sales forecasts and budgets, ensuring alignment with growth goals
- Manage reseller, referral, and master service agreements
- Reviews and executes strategic growth plans and go-to-market strategies to achieve business partner performance targets
- Monitor industry developments, competitor activities, and customer preferences
- Manage the customer record system and ensure all channel sales activities comply with DATAMARK Technologies’ policies and legal requirements
Cross-Functional Collaboration
- Work closely with other departments (product development, operations, and finance) to align strategies to ensure a cohesive approach to channel sales
- Work closely with proposal development, contracts, and legal to negotiate channel sales contracts, agreements, and terms, ensuring favorable terms for DATAMARK Technologies
Industry Engagement and Compliance
- Represents DATAMARK Technologies to industry standards bodies (e.g., NENA, iCERT, APCO, NSGIC, FCC) to maintain compliance with current and emerging standards and best practices
- Supports/attends industry meetings, events, and conferences
- Leads industry engagement and participation in work groups, committees, and think tanks
- Identify and assess compliance risks within the organization and develop strategies to mitigate them
- Stay informed about changes in standards, laws, and regulations that affect the organization
- Evaluate product and service compliance and make recommendations for improvements
Miscellaneous
- Supports regular strategic planning efforts – working with PMO and Product teams to facilitate substantial growth
- Performs ongoing market and needs analysis to increase market penetration through channel partners
- Must have the ability to travel domestically up to 30%
Required Experience
- 20+ years of relevant experience
Education
- Bachelor’s degree in business, marketing, or communic
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